Senior Manager, Sales Strategy

Loblaw Companies Limited•Toronto, ON

About The Position

Advance powered by Loblaw™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way. At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us! The impact you'll make As the Senior Manager, Sales Strategy, you will deepen our client partnerships by understanding their needs and building data-driven frameworks for how account teams can use Advance’s capabilities to deliver maximum client success. You will guide the team in creating client segmentations, identifying opportunities for clients and delivering scalable packages/solutions to address them, establishing best practices and education that empower our salesforce to deliver outstanding results. You will be the connection point between product and market - collecting learnings from client experiences, understand what works and why, optimizes our offerings and communicating back to the market.

Requirements

Data-driven strategic thinker with 5+ years of experience in sales strategy, media/advertising (ideally some in retail media), measurement/analytics, or similar roles.
Bachelor’s degree in Sciences, Mathematics or Business or related field; advanced degree preferred
Strong background in advertising measurement with expertise in designing scalable solutions for diverse client segments.
Proven track record of providing strategic leadership to campaign planners and media strategists.
Experience working in an account or sales-centric environment, and collaborating with account executives to jointly drive outcomes
Excellent communication skills; able to convey complex ideas clearly to both technical and non-technical audiences.
Proven track record of delivering measurable value to stakeholders through innovative strategies.
A creative problem-solver who enjoys tackling challenging issues head-on.

Responsibilities

Develop customer- and product-specific sales strategies that support our client business objectives and annual planning activities and further Advance’s strategic priorities.
Work closely with Advance stakeholders (Sales, Operations, Media Intelligence, Marketing) to ensure the successful delivery of these strategies.
Develop a deep understanding of client, market and internal product needs and objectives across various segments to create targeted solution selling strategies.
Centralize, synthesize, document, socialize and equip our account teams with insights on how our products work, what objectives they work best for, and how to position them with clients to overcome objectives and challenges
Collaborate with Marketing to identify and bring to life compelling narratives from the use of our ad products and successful campaigns.
Establish feedback loops with product teams to continuously improve client engagements and campaign performance based on real-world data.
Educate internal partners across technology, product design, client services on best practices for developing our solutions and how we go to market.