Senior Manager, Retail Media

Traditional Medicinals•Rohnert Park, CA

4d•$138,000 - $181,000•Hybrid

About The Position

Traditional Medicinals is seeking a Senior Manager, Retail Media to lead centralized retail media strategy, investment, and performance across Amazon and other priority retail media partners. This role is responsible for full-funnel strategy, budget stewardship, agency orchestration, and cross-functional alignment, ensuring retail media drives both short-term performance and long-term brand growth. This leader manages the Performance Marketing Dashboard and serves as the connective tissue across Sales, Brand, Omni/eCommerce, Finance, and agency partners.

Requirements

Bachelor’s degree in business, marketing, or a related field
8+ years of experience in retail media, eCommerce marketing, or digital marketing for consumer brands
Deep experience with Amazon Ads and retail media ecosystems
Experience owning and managing media budgets with clear performance accountability
Strong analytical skills with the ability to translate data into clear insights and actions
Strong and proven ability to collaborate cross-functionally and influence without authority especially between Sales and Marketing and influence skills
Proven ability to own budgets, strategy, and agency partnerships
Experience managing agencies and external partners
People leadership experience or strong readiness to step into a people manager role
Strong communication and presentation skills, comfortable engaging with senior leaders
Strategic thinker who can also roll up their sleeves and execute
Highly organized, proactive, and able to manage multiple priorities in a fast-moving environment
Curious, growth-oriented, and motivated by purpose-driven work
Advanced Microsoft Office skills required, especially Excel & PowerPoint

Responsibilities

Own centralized retail media strategy across Amazon and priority retailers, aligned to brand, sales, and enterprise objectives
Lead full-funnel planning, investment allocation, optimization frameworks, and performance reporting
Own retail media budget stewardship and ensure investments deliver against growth, efficiency, and learning goals
Serve as the primary retail media lead for Amazon, partnering closely with Sales, Brand, and agency partners
Drive best-in-class execution across Sponsored Ads, DSP, and emerging retail media solutions
Translate platform innovation and AI-driven discovery into actionable strategies for TM
Partner closely with Sales, Brand, Omni/eComm, Finance, and Analytics to align priorities, KPIs, and outcomes
Lead Retail Media agency relationships, setting clear expectations, learning agendas, and accountability
Ensure strong integration between retail media, paid media, and sales outcomes
Own budget, planning, spending, and internal financial required cadence
Set clear priorities, goals, and development plans to strengthen performance marketing capabilities
Elevate retail media fluency across the organization through insights, storytelling, and recommendations