Manager, Retail Media Advertising

Macmillan•New York, NY

3d•$70,000 - $75,000

About The Position

Macmillan is seeking a strategic, data and results driven Manager, Retail Media Advertising to join the Performance Marketing & Audience Development team within the Consumer Insights, Marketing & Analytics (CIMA) department. Reporting to the Senior Director, Performance Marketing & Audience Development, this key role is an exciting opportunity to shape how readers discover Macmillan titles, driving measurable growth through innovative retail media strategy. The Performance Marketing & Audience Development team leads Macmillan's corporate performance marketing and digital advertising strategy across paid social, digital and retail media, with goals of lifting campaign ROI, establishing key lines of revenue generation through conversion-focused tactics, and scaling first party data efforts to develop meaningful targets. This team works closely with all eight publishers, providing strategic guidance on campaign execution, optimization, and innovation. The Manager, Retail Media Advertising will own the strategy, execution, and optimization of backlist focused retail media campaigns with a primary focus on Amazon advertising platforms, driving performance and growth through data-driven decision-making, cross-functional collaboration, and deep expertise in Amazon's suite of retail media tools and capabilities. They will also serve as the main in-house expert on Amazon marketing, advising on best practices, establishing KPIs, and guiding publisher marketing teams on strategic enhancements to their frontlist campaigns. The ideal candidate blends strategic thinking with data fluency, thrives on translating insights into high-performing retail media campaigns, and is passionate about driving sales, discovery, and connecting readers to their new favorite book.

Requirements

5+ years of experience in digital retail media advertising, ideally in book publishing or a similar consumer product, with hands-on experience booking and managing Amazon Ads campaigns
Proven success in campaign planning, execution, and optimization with a strong data-driven approach to decision-making; ability to manage multiple campaigns and priorities in a fast-paced environment
Strong command of Amazon's retail media ecosystem and advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, on-device ads, DSP, Brand Stores, and A+ content and metadata best-practices
Familiarity with AI-powered advertising tools and automation features within Amazon Ads platforms
Experience working cross-functionally to align campaign objectives with business goals; A proactive, solutions-oriented mindset and desire to collaborate in a team-first setting
Excellent communication and stakeholder management skills, with the ability to translate complex data into clear, actionable recommendations
Excellent organizational skills with a strong attention to detail and ability to manage multiple tasks and timelines
Eagerness to learn new tools and stay current with emerging trends in retail media, consumer insights, and AI
Strong analytical skills and comfort working with performance metrics, analytics/business intelligence tools (Power BI preferred, but LookStudio or Tableau experience also relevant), P&Ls, and dashboards
Proficiency in Microsoft Office and Google Workspace

Responsibilities

Lead the strategy, execution, and optimization of backlist focused retail media advertising campaigns, primarily leveraging Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Manage campaign planning for backlist initiatives, aligning media spend with revenue goals and collaborating closely with publisher marketing teams to identify priority titles and opportunities
Partner with the Manager, Metadata & Retail Media Optimization to synchronize paid and organic strategies, ensuring product detail pages are fully optimized in tandem with campaign launches
Train and advise publisher marketing teams on best practices to achieve target ROAS; advise on frontlist campaign optimization and title selection
Collaborate with the Manager, Author, Brand & Backlist Marketing Strategy to develop and manage Amazon Brand Storefronts, Brand Story modules, and related assets to enhance brand presence and drive shopper engagement across campaigns
Manage day-to-day relationships with Amazon Advertising representatives, agency partners, and internal stakeholders to ensure smooth campaign execution, comprehensive reporting, and timely implementation of optimization recommendations for frontlist and backlist efforts
Leverage AI and automation features—including campaign recommendations, budget optimization algorithms, dynamic bidding, and predictive targeting—to improve campaign efficiency and outcomes
Evaluate new ad formats, placements, and audience segments; share learnings and best practices to inform frontlist campaign strategies
Utilize Amazon DSP and custom audience targeting, including first-party data, lookalikes, and interest-based segments, to run both prospecting and retargeting/conversion campaigns
Track key performance indicators and analyze campaign data, producing actionable insights and recommendations to inform future media investment and title prioritization
Guide the development of dashboards and reporting tools that enable real-time campaign performance transparency, audience behavior analysis, and revenue growth drivers
Stay informed of retail media trends, platform enhancements, and algorithm changes to maintain a competitive advantage and continually refine strategy