Senior Manager, Retail Media Performance, Walmart

Unilever•Rogers, AR

27d•$119,400 - $179,000•Hybrid

About The Position

The Retail Media Performance Manager, Personal Care, Walmart is responsible for end to end retail media strategy, activation, and performance optimization to drive Unilever Personal Care growth at Walmart. The Retail Media performance manager will lead Retail Media strategy and performance for the Personal Care Business Unit, with focus on Walmart. This role sits within the Personal Care Retail Marketing Team and partners closely with WPP Unite, Walmart Connect, and cross functional stakeholders to deliver data driven, performance led outcomes across Unilever’s Walmart retail media investment.

Requirements

Proven experience in retail media and search strategy and planning with direct Walmart and/or Walmart Connect experience strongly preferred.
Demonstrated ability to manage media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem.
Strong analytical and performance optimization skills, with comfort leveraging multiple data sources to inform real time decision making.
Familiarity with Walmart Scintilla and retailer data platforms is a plus.
Strong collaborator with the ability to lead agency partners, influence cross functional teams, and communicate effectively with senior stakeholders.

Responsibilities

Lead retail media and search, display and social strategy, execution, and ongoing optimization for Unilever personal care, with focus on Walmart execution
Ensure strong stakeholder alignment across strategic planning, in flight optimization, and post campaign learning.
Develop commerce media plans, in partnership with Retail Marketing partners, that connect brand, retailer, and performance objectives to measurable business outcomes.
Manage development of one direct report and one embedded employee within the personal care retail media performance team
Partner with analytics and agency teams to monitor performance signals, identify optimization opportunities, and dynamically shift investment to maximize in growth.
Provide inputs into ROI and measurement modeling to ensure retail media performance is clearly linked to KPIs and business goals.
Lead competitive tracking and category performance analysis to inform optimization and future planning.
Deliver executive summaries and performance reports to senior leadership
Serve as the primary partner to WPP Unite media teams, providing clear direction, feedback, and strategic guidance across planning, activation, and reporting.
Collaborate closely with National Media, Retail Marketing, dCom and Brand teams to ensure retail media plans are fully integrated into broader end to end initiatives.
Share retail media best practices, learnings, and playbooks across the organization to strengthen overall retail media capability.
Build and maintain strong working relationships with Walmart Connect to unlock platform capabilities and performance opportunities.
Translate Walmart specific insights, signals, and tools into actionable media strategies.
Lead clear and concise performance reporting for brands and senior stakeholders, translating complex data into actionable insights and recommendations.
Contribute to post campaign learning agendas, ensuring insights are embedded into future briefs, planning, and investment decisions.