Senior Manager, Retail Marketing
About The Position
The Senior Manager of Retail Marketing is dedicated to architecting and executing omni-channel shopper marketing, retail media, and merchandising programs across our premier accounts - Walmart, Petco, Amazon, Chewy and others. Reporting directly to the Director of Retail Marketing and working in close partnership with Account Sales Leads, this role co-architects the marketing strategy and Joint Business Planning (JBP) vision to drive brand acceleration and sell-through. The Senior Manager co-manages and optimizes an estimated $1M+ retail marketing budget, ensuring investments directly support account growth, line reviews, and commercial trade goals. In addition to account-level ownership, this role serves as an advisory Subject Matter Expert (SME) to the broader retail marketing team on digital marketing tactics, retail media network (RMN) optimizations, influencer campaigns, and digital ad effectiveness reporting. The Sr. Manager presents shelf education, off-shelf display creations, and merchandising strategies during retail line reviews while coaching team members on digital campaign execution. Operating as an "Agent for Change," the Senior Manager manages 3P vendors and agency relationships related to their account work to elevate brand presence across physical shelves and digital commerce touchpoints.
Requirements
- 8 - 10+ years of CPG / Marketing Experience
- 5 - 8 years of dedicated Shopper, Channel, or Trade Marketing Experience
- 3 - 5 years of National Account Management Experience leading programs for Tier-1 National Accounts
- Oversees the strategic alignment of omni-channel tactics executed by specialists and external agencies, including digital media, store locators, and retailer CRM programs
- Familiarity with Shopper data from Scintilla , Syndicated (Nielsen) and Research (Qual and Quant) Data with the ability to interpret reports, derive insights and leverage them in campaigns, signage and on packaging.
- Advanced Data & Financial Analytics
- Strategic Negotiation & Influence
- Deep Shopper Marketing Expertise in National Accounts
- System Design & Process Automation Mindset
- Collaborative Leadership
- Bachelor’s Degree in Marketing, Business, or a related field
Nice To Haves
- Master’s Degree preferred
Responsibilities
- Design and deploy comprehensive, omni-channel marketing initiatives across Tier-1 retail partners (Walmart, Petco, Amazon, Chewy) to amplify 360-degree brand visibility, drive qualified traffic, and accelerate sell-through across the whole portfolio of brands and products.
- Partner side-by-side with National Account Directors/Sales Leads to co-lead the marketing and promotional strategies within Joint Business Planning (JBP) sessions with retail buyers. Align marketing investments with account sales goals to secure valuable in-kind promotional support, premier shelf placement, and expanded distribution. Co-present during annual line reviews, bringing category insights, brand vision, and off-shelf merchandising strategies to the table.
- Co-own, track, and optimize the $1M+ national account marketing budget in direct collaboration with National Account Sales Leads. Ensure retail media network spend, influencer collaborations, and promotional dollars are strategically deployed to maximize total trade ROAS/ROI and complement overall sales account strategies. Regularly review performance metrics with Sales leads to reallocate funds dynamically for peak commercial impact.
- Serve as the team's advisory Subject Matter Expert (SME) on digital ad creation, retail media network (RMN) tactics, and digital execution. Consult with peer managers and specialists on digital content strategy, creative best practices, and optimizing digital budget spends. Ensure we have a content pipeline to serve the changing needs, especially on e-Commerce customers.
- Lead and advise on influencer collaboration programs and Brand Champion partnerships across National Accounts (including 360 Pet Nutrition and Walmart programs). Serve as the team expert in structuring, negotiating, and executing influencer campaigns tied directly to retail sell-through.
- Direct the refinement of digital and physical assets (Product Detail Pages (PDPs), web banners, display ads, Salsify content syndication, and digital delivery apps) to maximize retailer content health scores, search discoverability, and conversion.
- Partner with Brand, Agency, Product Development, and Corporate teams to coordinate national retail media campaigns and execute high-impact packaging transformations and product launches in your accounts. Leverage educational content, collaborate with social media teams and our brand champions to bring a personalized touch to our National Retail partners.
- Lead, guide, and mentor the retail marketing team, supervising assigned direct reports while coaching manager-level roles to scale their capabilities from tactical execution to data-driven strategic thinking.
Benefits
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus
- We match up to 3.5% of your 401k contributions
- 6 paid sick and mental health days
- Employee Assistance Program
- free weekly yoga and meditation classes
- additional mental health benefits
- Employee Stock Ownership Plan
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
- charity sponsorships
- Potential for quarterly KPI bonuses.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
