Senior Manager, Registration & Guest Communications

dentsu•Charlotte, NC

42d•$54,000 - $85,000•Hybrid

About The Position

MKTG Sports + Entertainment is seeking a Senior Manager, Registration & Database to lead the build, management, and year‑round ownership of the global registration platform supporting Visa’s sports hospitality programs. This role is ideal for someone who has moved beyond general event planning and is now a true registration specialist — someone who understands platforms, data, workflows, and communication at a deep operational level. This position is office‑based in Charlotte with a hybrid schedule (three days onsite). You will serve as the anchor for registration operations, ensuring accuracy, consistency, and strong execution across global programs.

Requirements

5+ years in registration management, database management, ticketing operations, or program operations
Strong experience with registration platforms, websites, or customer data systems
Excellent writing skills for registration copy, guest communications, and system content
High comfort working with structured data, tracking progress, and maintaining accuracy
Experience supporting senior leaders, executives, or high‑profile clients
Strong organizational skills with the ability to manage multiple programs and communication streams
Ability to work onsite in Charlotte three days per week, with flexibility for additional in‑office support as needed

Responsibilities

End‑to‑end ownership of the global registration platform, including builds, updates, data structure, and workflow accuracy
Creation and review of registration copy, guest communications, and program descriptions
Year‑round leadership of the registration team’s workload, priorities, and support for Visa programs
Management of customer database systems tied to registration, ensuring data quality and scalability
Daily registration operations including guest list management, attendee communications, and inquiry resolution
Registration reporting, dashboards, and client‑ready materials (guest lists, itineraries, collateral)
Cross‑functional alignment with event operations, guest experience, merchandise, and ticketing teams
Support for global merchandise operations including branding alignment, inventory tracking, and worldwide fulfillment
Clear communication of timelines, status, and next steps during client calls and internal meetings
Continuous improvement of registration processes, tools, and communication workflows