Senior Manager, Public Affairs (Public Relations)

Abbott•Alameda, CA

About The Position

Senior Manager, Public Affairs (Public Relations) Working at Abbott Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: • Career development with an international company where you can grow the career you dream of. • Free medical coverage for employees via the Health Investment Plan (HIP) PPO • An excellent retirement savings plan with high employer contribution • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists., medical devices, nutrition, and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. The Opportunity We are currently seeking a Senior Manager, Public Affairs (Public Relations) to develop and execute PR campaigns, integrated marketing communications campaigns (including influencer programs and digital content strategy), and innovation storytelling for Abbott’s Lingo business. The ideal candidate is well-versed in working with senior leadership and is a strong storyteller in consumer, tech, and health, and has a proven track record of securing top-tier media placements. They are adept at managing multiple high-profile projects across a matrixed organization, work collaboratively with various key stakeholders, and have experience managing issues and crises. They should demonstrate an understanding of social and digital channels and experience developing and executing campaigns across owned, shared and paid platforms. They will be self-motivated and nimble, thrive in a fast-paced dynamic environment, and have experience in supporting and executing successful US-focused PR and communications programs.

Requirements

A bachelor’s degree in journalism, public relations, communications, business, marketing or related field.
8+ years of experience in public relations, media relations and/or communications with a deep understanding of how to use external communications to enhance reputation.
Experience working on thought leadership and corporate reputation/positioning programs.
Experience working with and counseling senior management.
Strong experience in developing compelling content, including key positioning, messaging, and communications materials.
Consistent track record of excellent writing, communications and project management skills.

Nice To Haves

Experience in consumer, healthcare, and/or technology communications.
Experience working on PR programs, influencer/social media programs, and issues the U.S.
Strong contacts and working relationships with a variety of media.
Proven ability in placing media stories and managing relationships with technology, lifestyle, consumer and business media.
Able to achieve results while dealing with ambiguity, discretion, and a rapid pace of change.
Experience in working in a regulated environment.
Experience in working in a matrixed organization and ability to influence and partner cross-functionally with internal stakeholders including IR, Legal, Regulatory and Medical.
Experience in crisis communication and exhibits anticipatory thinking.
Strong judgement and executive presence.
Proven experience in leading digital, social media and influencer projects to build brands.
Understanding of how to work within a matrixed organization and get things done.
Ability to communicate persuasively and influence others.
Ability to form authentic and effective relationships both inside and outside the organization.

Responsibilities

Partner with the Director, Public Affairs to set and drive PR strategy and storytelling for Abbott’s Lingo business and future product innovations.
Develop and execute external public relations strategies and approaches for key product launches/filings, key clinical and real-world data, product awareness programs/outreach and influencer programming.
Develop compelling thought leadership and consumer-focused storylines for Abbott’s future pipeline of innovation within its Lingo business.
Manage and execute integrated, insights-led campaigns that help maintain and enhance Abbott as the leader in consumer biowearables.
Work with top-tier business, technology, lifestyle and consumer reporters (both proactively and reactively) to enhance and protect the company’s reputation as well as advance business objectives.
Develop strategy, plans and provide strategic counsel to business leaders and key stakeholders across the business.
Develop multimedia content and social and digital strategies to complement key PR campaigns.
Bring to the table an understanding of today's communications environment amongst earned, owned, social and paid media.
In partnership with marketing colleagues, review and approve strategy for influencer and social media programs in the U.S.
Oversee development of messages, press materials and other communications tools.
Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision-making process.
Keep a pulse on today's communications environment and apply those learnings to maximize opportunities for Abbott’s Lingo business.
Partner with various stakeholders including regulatory affairs, operations, quality, R&D, HR, government affairs, investor relations, legal, finance and senior management.
Media train and coach business leaders and spokespeople on delivery of key messages.
Set metrics to measure effectiveness of public relations and communication efforts.
Assist the director in managing and shaping department policies and procedures.
Ensure proper adherence to all financial, administrative, and regulatory policies.
Ensure programs fall within budget parameters including day-to-day management of agency partners.

Benefits

Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

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