About The Position

Amazon Web Services (AWS) is seeking an exceptional Senior Manager, Product Management, to lead AWS Activate — our flagship startup program to onboard startups to AWS. You will own the end-to-end product experience that onboards tens of thousands of startups onto AWS each year. As the single-threaded leader for Activate, you will own the product strategy, business strategy, and operational strategy for the program — spanning startup onboarding experience, credit automation, intelligent credit allocation, fraud prevention, provider partnerships, and customer support. You will lead a team of product managers, engineers, and operations specialists to transform how startups onboard to AWS, delivering a seamless startup onboarding experience. You will drive modernization of the program — including agentic and AI-driven experiences — to increase startup acquisition, reduce friction, and accelerate startup success on AWS. This role sits at the intersection of product management, customer acquisition, financial management, and technical execution. You will partner with Startup Sales, Marketing, Investor Managers, and AWS Service teams to maximize the reach and optimize the startup onboarding funnel to drive measurable business impact on startup acquisition. You will also build deep relationships with venture capital firms, accelerators, and startup ecosystem partners to expand acquisition channels and drive engagement with key channels.

Requirements

  • Bachelor's degree in Computer Science or a related field
  • 8+ years of technical product management, program management or engineering experience
  • 5+ years of direct management experience
  • Experience facilitating discussions with senior leadership regarding technical / architectural trade-offs, best practices, and risk mitigation
  • Experience translating customer needs into detailed product requirements for large, diverse customer bases
  • Strong written/verbal skills for presenting complex technical information to varied audiences

Nice To Haves

  • Master of Business Administration
  • Cloud-native technologies, high-growth environments, familiarity with Startup & VC Ecosystem
  • 5+ years in project management methodologies, business analysis, or process improvement
  • Coordinating across business units and time zones; aligning diverse stakeholders
  • Defining new KPIs for prioritization and decision-making. Experience building ROI frameworks and investment cases with quantified business impact
  • Leading engineering discussions on technology decisions and strategy

Responsibilities

  • Define and execute the multi-year product vision for AWS Activate, with the primary goal of onboarding startups to AWS — leveraging credits as a key instrument
  • Own the roadmap for startup onboarding automation, intelligent credit allocation, and fraud detection — partnering closely with engineering and applied science teams
  • Drive product decisions that optimize the startup acquisition and onboarding funnel, improving conversion rates across channels
  • Partner with Finance to model program economics and build ROI frameworks that demonstrate business impact
  • Establish and track KPIs across startup onboarding, credit issuance, processing SLAs, fraud rates, and customer lifetime value
  • Balance growth objectives with sustainable unit economics and long-term program health
  • Build and maintain deep relationships with top-tier venture capital firms, accelerators, and startup ecosystem players
  • Identify emerging trends in the startup landscape and translate ecosystem insights into product decisions and acquisition strategy
  • Partner with a broad network of Activate Providers (VCs, accelerators, incubators) to scale startup acquisition channels
  • Lead a team spanning engineering, operations, and product — including managing managers
  • Set strategic direction and drive alignment across Sales, Marketing, Business Development, Product, and Finance stakeholders
  • Present business cases, investment recommendations, and program performance to VP and SVP-level audiences
  • Foster a culture of customer obsession, data-driven decision making, and bias for action

Benefits

  • sign-on payments
  • restricted stock units (RSUs)
  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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