Senior Manager, Product Public Relations

Genentech • Daly City, CA

7d • $141,700 - $263,100 • Onsite

About The Position

This role is accountable for development and execution of communications and public relations strategies that are integrated with Commercial, Public Affairs & Access, U.S. Medical Affairs, cross-functional Global colleagues and other internal stakeholders. The candidate for this role will have an understanding of the communications and campaign requirements for reaching a wide range of audiences, including media, healthcare professionals, patients and policy makers.

Requirements

• 8+ years of experience and established track-record of delivering impactful, strategic and content-rich communications programs, and proactive stakeholder management with demonstrable measures of success.
• Solid understanding of clinical data and regulatory milestones. Experience in translating scientific/technical content for a broad range of audiences.
• Experience in crafting consumer- and HCP-facing campaigns supporting brand strategic objectives; ability to apply patient journey and other audience insights to develop programming effecting behavior change.
• Ability to combine strategic thinking with hands-on-delivery.
• Ability to work independently, but knows when to flag potential issues to manager and leadership in a timely manner.
• Outstanding writing skills and proven media relations and digital communications skills.
• Strong oral and presentation skills; ability to negotiate and persuade.
• Significant experience in leading issues preparedness and issues management in a similar environment.
• Proven capability to influence and counsel senior leaders and teams across functions and geographical boundaries.
• Ability to work on multiple projects simultaneously and deal with rapidly changing priorities.
• Excellent interpersonal skills; hardworking team player and self-starter.
• Ability to work in a global environment including understanding of cultural differences.

Responsibilities

• Develop and execute insights-driven, high impact and integrated U.S. communications and public relations strategies in support of assigned therapy area and/or medicine(s), ensuring alignment with business objectives.
• Proactively engage media and influencers (traditional and social) around data and regulatory milestones and opportune media moments.
• Serve as media relations expert by maintaining relationships with key reporters, developing pitch angles with the goal of delivering thoughtful, positive news coverage.
• Support issues preparedness. Anticipate emerging issues and develop mitigation plans, including scenario planning, timely internal stakeholder alignment, message development, training for key internal stakeholders and issues supervising.
• Work closely with Legal, Regulatory, Medical and other key internal stakeholders on the review and approval of multiple materials/assets.
• Effectively manage agency relationship and budget to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
• If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed