Senior Manager - Product Marketing

GoDaddy

4d•$116,000 - $226,000•Remote

About The Position

As a Senior Product Marketing Manager on GoDaddy's Commerce team, you will own the go-to-market strategy for financial services products including capital, instant payouts, business banking and debit cards, and insurance. This role involves a hybrid of product marketing and go-to-market responsibilities. You will define positioning, packaging, and pricing for financial services solutions and cross-sell them to existing GoDaddy Payments users. Your responsibilities include owning the narrative, target audiences, and campaigns to connect the right offer with the right customer at the right time. You will ensure customer insights are integrated into value propositions, crafting differentiated messaging for entrepreneurs. Collaboration with product, sales, and partner teams is key to launching solutions successfully, delighting customers, and driving company growth.

Requirements

7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services.
Proven experience in customer lifecycle marketing, including campaign launches, audience development, ideal customer profiles, and product messaging and positioning that drives engagement.
Strong understanding of small business customers, with experience conducting customer research, in-market testing, and developing insights that inform go-to-market strategies.
Experience running experiments and testing within product surfaces to support data-driven decision making across self-serve and sales-led B2B motions.
Track record of successfully launching new products and features, with the ability to thrive in fast-paced environments using a test-and-learn approach.

Nice To Haves

Experience in pricing and packaging analysis.
Experience marketing regulated or partner-delivered financial products.
Deep customer empathy that influences both product and marketing efforts.

Responsibilities

Develop and execute product marketing strategies for financial services offerings, including messaging, positioning, pricing, packaging, and content that drives customer engagement and sales enablement.
Lead customer lifecycle marketing programs, building targeted campaigns, audience segments, and ideal customer profiles that improve engagement, adoption, and cross-sell opportunities.
Design and run experiments across product surfaces to test messaging, offers, and features, using insights and performance data to optimize outcomes.
Support major product launches and independently lead go-to-market efforts for new products and features, partnering across teams to drive successful adoption.
Conduct customer, competitive, and market research, translating qualitative and quantitative insights into recommendations that inform messaging, positioning, pricing, and product strategy.