Senior Manager Product Marketing Job ID 2023-01663

Conair•Stamford, CT

7d•Hybrid

About The Position

Join the cutting edge of professional barbering and styling with BaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide, BaBylissPRO has become a symbol of excellence for professionals and an increasingly sought-after brand for consumers. Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community. Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you’re passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it. Are you a strategic product marketing leader who thrives on transforming businesses through consumer insight and bold innovation? Join us as our Senior Manager Product Marketing, where you’ll lead the charge in defining our category strategy and building the innovation platforms that will drive growth. In this role, you’ll act as the strategic owner for your category - setting the consumer-led vision, shaping the product positioning for the +5 year product roadmap, and deciding which innovations move forward. You’ll turn insights into action, building fewer, bigger, better products that create value for our customers, professionals, consumers and the brand. This is a hands-on leadership role for someone who loves building strategy and capability simultaneously, someone who can set direction and roll up their sleeves. You’ll be a key architect in our insights-powered organization; partnering closely across Marketing, Product Development, and Sales.

Requirements

7+ years of progressive experience in product marketing, product management, category management or brand strategy within consumer-packaged goods
Demonstrated success developing product or portfolio strategies that drive innovation, commercial growth and market differentiation
Strong understanding of consumer insights and market research, with the ability to translate consumer needs into winning product strategies
Strong commercial and financial acumen, including experience evaluating business opportunities, developing business cases and influencing portfolio investment decisions
Experience leading products from concept through commercialization hand-off, partnering across Product Development, Marketing, Sales and Operations
Proven ability to influence cross-functional teams and drive alignment in complex, matrixed organizations
Experience balancing consumer needs, technical feasibility and business objectives to make strategic product decisions
Excellent communication, presentation and storytelling skills, with the ability to influence stakeholders at all levels of the organization
Comfortable working in a fast-paced environment, managing multiple priorities and bringing clarity to ambiguous business challenges
Bachelor’s degree in Marketing, Business, Engineering or a related field required

Nice To Haves

MBA preferred

Responsibilities

Help shape the future of the business by identifying where to play and how to win. You'll evaluate market opportunities, influence portfolio decisions and help prioritize the innovations that will drive long-term growth.
Define what makes each product successful. You'll translate consumer and market insights into compelling product strategies and positionings that create meaningful differentiation and strong commercial outcomes.
Lead the innovation process from concept through launch readiness, partnering cross-functionally to align business objectives, consumer needs and technical feasibility.
Partner closely with Brand Marketing and Sales to ensure every innovation launches with a clear strategy, compelling product story and strong consumer & customer value proposition.
Uncover opportunities for improvement and turn consumer and market learnings into recommendations that strengthen future innovation.