Senior Manager, Product Marketing – Test System Software

Emerson•Austin, TX

12d

About The Position

Product Marketing section manager is a critical marketing leader responsible to drive adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training & enablement. This role will be responsible for leading a cross-functional team of in the creation and execution of a go-to-market plan for NI’s entire portfolio of test system software – including LabVIEW, Nigel, SystemLink, TestStand, Flexlogger, and more. Successful candidates for this role are exceptional leaders – with the communication skills to manage stakeholders and the strategic acumen to ensure that these individuals are executing towards a common objective. Successful candidates also possess a deep knowledge of NI’s products, value proposition, and customers – and are able to amplify that knowledge through a broad range of customer-facing marketing channels.

Requirements

10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
Team leadership and management experience – with emphasis on developing new leaders
Software-savvy, with deep understanding of software business models, programming languages, and AI technology
Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
Exceptional strategic/business acumen – with ability to lead through influence
Strong communication skills, including technical writing and presenting
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered - Legal authorization to work in the US is required - this is not a position for which sponsorship will be provided

Nice To Haves

engineering background in a technical marketing role

Responsibilities

Leads a cross-functional team to develop a Go-to-Market plan for target application areas
Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
Mentors junior product marketers to develop skills and understanding of product & application differentiation
Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
Creates content including demos, whitepapers, presentations, videos and more.