Senior Manager, Product Marketing & Portfolio - Essential Oils

Young Living Essential Oils•Lehi, UT

1d•Onsite

About The Position

The Senior Manager, Product Marketing and Portfolio leads the positioning and lifecycle management of the company’s essential oil product portfolio and contributes to its long-term strategy, ensuring alignment with business objectives and market needs. The role combines product marketing, portfolio strategy, and lifecycle management to drive growth, innovation, and customer engagement. It collaborates cross-functionally with Product Development, Brand, Sales, and Digital teams to define go-to-market strategies, optimize product performance, and strengthen brand positioning in a competitive market. The role contributes to and executes product portfolio strategy; conducts market analysis, customer segmentation, and competitive research; and manages product lifecycles, including launches, line extensions, discontinuations, and category optimization. It develops go-to-market plans, messaging, and value propositions; leads cross-functional launch and campaign efforts; and creates product positioning and storytelling to support consumer engagement and sales. The Senior Manager partners with Product Development, Brand, Sales, Digital, Social Media, and Field teams to commercialize products and amplify messaging. The role manages and mentors direct reports, defines and tracks product KPIs, analyzes sales and customer feedback, refines marketing strategies, and drives innovation and process improvements. This position is performed at the assigned worksite in a professional office environment. The regular schedule is Monday through Friday, 8 a.m. to 5 p.m., with an hour lunch. Occasional evening and weekend work may be required, along with work at least one non-convention farm event each year and the annual company convention. The role uses standard office equipment, and essential oils are worn and/or diffused in the work environment.

Requirements

Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
At least 8 years of experience in product marketing, product management, or portfolio strategy.
Working knowledge of essential oils and their applications.
Experience leading cross-functional teams and managing complex product portfolios.
Strong leadership and strategic-thinking skills, including the ability to influence cross-functional teams.
Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
Deep understanding of product lifecycle management, market trends, and customer insights.
Excellent communication and storytelling skills.
Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
Data-driven mindset with strong analytical and problem-solving skills.
Ability to lead, mentor, and develop high-performing teams.
Applicants must be currently authorized to work in the United States on a full-time basis; visa sponsorship is not provided.
Ability to meet the physical demands of the role, including close vision, adjusting focus, typing, filing, occasionally lifting office supplies up to 20 pounds, and tolerating the scent of essential oils worn or diffused.

Nice To Haves

Experience in the MLM industry, wellness, personal care, or consumer goods.
Exposure to global markets, including product strategy for EMEA and APAC regions.

Responsibilities

Contribute to and execute product portfolio strategy in alignment with corporate goals and market opportunities.
Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.
Manage product lifecycle activities, including new product launches, line extensions, discontinuations, and category optimization.
Develop go-to-market plans, product messaging, and differentiated value propositions.
Lead cross-functional teams to coordinate product launches, marketing campaigns, and promotional strategies.
Create product positioning and storytelling to enhance consumer engagement and sales effectiveness.
Partner with Product Development, Brand, and Sales teams to commercialize products.
Work with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.
Manage and mentor direct reports, fostering professional growth and high performance.
Define and track KPIs to measure product success and optimize marketing strategies.
Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.
Identify and drive innovation and process improvements that enhance product strategy, customer experience, and business impact.
Work at least one non-convention farm event each year and at the annual company convention.