Senior Manager, Product Marketing - Audience Targeting - Walmart Connect

Walmart•Los Angeles, CA

2d•$108,000 - $234,000

About The Position

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Product Marketing Manager on our Audience Targeting team. As Senior Product Marketing Manager of Audience Targeting, you will own the portfolio-level positioning, strategy, and go-to-market approach for Walmart Connect’s audience targeting products and capabilities. You will operate as a strategic leader and subject matter expert, shaping how our targeting products are understood, adopted, and scaled across advertisers, agencies, tech partners, and internal teams. The ideal candidate for this role will be a results-driven product marketer who can establish product strategies that solve market needs, have a demonstrated track record of launching category-defining products, and can operate autonomously to drive adoption. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social, and measurement.

Requirements

5+ years of experience in product marketing or related GTM roles, with demonstrated ownership of multi-product or platform-level initiatives
3+ years of experience in digital advertising, adtech, martech and related technology ecosystem including digital media and agencies
Proven ability to influence product strategy, roadmap prioritization, or GTM direction at a senior level
Track record of creating frameworks, narratives, or standards adopted by teams beyond direct scope
Embrace working in a fast paced continually evolving environment
Exceptional communication skills in both writing and presentation
Analytical and data-driven with a knack for story telling
Structured and a strategic thinker
Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

Masters: Business Administration

Responsibilities

Defining and owning the positioning, messaging, and narrative strategy for Walmart Connect’s Audience Targeting products
Identifying market opportunities and shaping data-driven product marketing strategies that influence product investment and GTM priorities
Acting as the voice of the customer and market to inform roadmap decisions and long-term strategy
Influence senior stakeholders and cross-functional leaders without formal authority by leveraging customer insight, data, and strategic storytelling to drive alignment and decision-making
Establishing best practices and standards for how targeting capabilities are marketed, enabled, and sold
Leading cross-functional alignment across product, sales, marketing, and analytics teams to drive adoption and revenue impact
Scaling enablement by designing frameworks, playbooks, and narratives used by multiple teams
Mentoring and informally coaching PMMs and partners to raise the overall quality of product marketing output

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.