Senior Manager, Product Management

Mesa Laboratories, Inc.•San Diego, CA

About The Position

Are you looking for an opportunity to make a difference? At Mesa Labs we’re passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world. At Mesa Labs we offer competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position. This position supports Mesa's Agena Bioscience business. Agena Bioscience® empowers research laboratories worldwide to deliver scalable targeted genomic data. Our open, advanced platform, the MassARRAY® System, provides researchers with insights through a highly multiplexed solution in the areas of mutation profiling, liquid biopsy, pharmacogenetics, and more. The Senior Manager, Product Management is responsible for developing and executing comprehensive marketing strategies that effectively position the company’s products in the market. Lead a team of professionals, collaborate with cross-functional departments, and play a key role in driving revenue growth and customer engagement.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 8 - 10 years of experience in product marketing, with a track record of successfully launching and positioning products.
Strong understanding of marketing principles, market research, and competitive analysis.
Proven leadership and team management skills.
Strong analytical skills with experience in market research and data analysis.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Creative thinker with a passion for customer-focused marketing.

Nice To Haves

Experience developing and executing go-to-market strategies across multiple products or regions
Demonstrated ability to partner with product management and influence product development through market insights
Experience leading integrated, multi-channel marketing initiatives tied to measurable business outcomes
Strong cross-functional collaboration skills with the ability to align diverse stakeholders around shared goals
Ability to leverage data and market insights to inform strategy, prioritize initiatives, and improve performance

Responsibilities

Develop and implement product marketing strategies that align with business objectives and market demands.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Create compelling product positioning and messaging that resonates with target audiences.
Develop sales enablement tools and training materials to support the sales team.
Work closely with product management, sales, and customer success teams to ensure alignment on product goals and marketing strategies.
Collaborate with the marketing team to plan and execute integrated marketing campaigns.
Lead, mentor, and develop a team of product marketing professionals, fostering a culture of creativity and accountability.
Set clear performance goals and provide ongoing feedback and support.
Monitor and analyze product marketing performance metrics, providing insights and recommendations for continuous improvement.
Prepare and present reports on marketing initiatives and their impact on business objectives.
Develop and implement customer engagement strategies, including webinars, events, and online content.
Gather and analyze customer feedback to inform product development and marketing strategies.
Manage the product marketing budget, ensuring effective allocation of resources to maximize ROI.
Lead the development and execution of comprehensive go-to-market plans across product lines, ensuring alignment from product strategy through commercial launch
Partner closely with product management to translate market insights and customer needs into product requirements and business cases
Drive integrated marketing efforts across demand generation, regional marketing, and product marketing to support revenue growth and market expansion
Identify and execute opportunities to expand into adjacent markets and increase adoption of existing products
Serve as a key liaison across Sales, Scientific Affairs, Customer Support, and Marketing to ensure alignment on priorities, messaging, and execution
Oversee pre-launch planning and readiness activities to build market awareness and demand ahead of product introductions
Lead cross-functional coordination for product launches to ensure consistent execution across all channels

Benefits

Competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position.
Base Compensation Range: $154,500 – $193,250
Annual bonus opportunity of 17% based on company performance
Annual equity award of $17,500
Eligible for benefits the first day of the month after you start
Tiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
Company paid short term and long-term disability (unless covered by a state disability plan)
Company paid life insurance and AD&D
Flexible Time Off Policy
Paid sick leave of 48 hours per calendar year
Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
Employee Wellness and Financial Assistance Resources through Cigna and NY Life
Nine (9) paid company holidays per year