Senior Manager, Product Management (Advanced Visualization Portfolio)

VB Spine, LLC•Leesburg, VA

6d•$160,000 - $180,000

About The Position

What You’ll Do: Product & Portfolio Strategy Lead full product lifecycle management, including launch planning, commercialization, multi-generational roadmapping, and end-of-life strategy Define portfolio strategy, including positioning, pricing, market access, procedure development, and go-to-market execution Partner with R&D, Clinical, and Regulatory teams to align new product development with customer needs and brand strategy Establish and oversee clinical evidence generation and claims strategy to support product adoption and reimbursement Business Strategy Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets Partner in integrated business planning to align commercial expectations with operational capabilities Establish pricing strategy, including contract pricing, to optimize revenue, margin, and competitive positioning Advise on commercial models, channel strategy, and sales enablement to support business growth Manage marketing budgets and contribute to P&L performance through disciplined investment decisions Integrated Business Planning Translate commercial strategy into accurate demand forecasts using market trends, sales inputs, inventory data, and product lifecycle insights Collaborate with Supply Chain and Operations to ensure alignment on capacity, supply continuity, and inventory targets Identify and mitigate risks related to supply disruption, excess inventory, and product obsolescence Lead lifecycle transition planning to minimize inventory exposure and optimize product transitions Market Intelligence & Business Analytics Lead market research and competitive analysis to identify growth opportunities and emerging trends Build and maintain relationships with key opinion leaders, translating insights into actionable strategy Conduct financial and operational analyses to inform business decisions and portfolio performance Establish KPIs and evaluate performance through post-launch and ongoing portfolio reviews Sales Enablement & Marketing Execution Provide clear strategic direction and technical expertise to the sales organization Develop and deliver training and education programs for internal teams, customers, and KOLs Lead marketing communications strategy to maximize reach, engagement, and adoption Evaluate and refine commercial programs to improve effectiveness and impact Cross-Functional & People Leadership Lead, coach, and develop a high-performing product management team Build strong cross-functional relationships and alignment across the organization Make high-impact decisions that influence business performance and long-term growth Drive process improvements and remove obstacles to enable team success

Requirements

Bachelor’s degree required; MBA preferred
10+ years of professional experience
7+ years of experience in medical device, marketing, or sales (capital equipment experience preferred)
Strong strategic thinking, analytical, and problem-solving skills
Excellent communication, presentation, and interpersonal abilities
Proven ability to manage multiple priorities and influence without direct authority
Ability to navigate complex organizational structures and drive alignment
Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Nice To Haves

capital equipment experience preferred
MBA preferred

Responsibilities

Lead full product lifecycle management, including launch planning, commercialization, multi-generational roadmapping, and end-of-life strategy
Define portfolio strategy, including positioning, pricing, market access, procedure development, and go-to-market execution
Partner with R&D, Clinical, and Regulatory teams to align new product development with customer needs and brand strategy
Establish and oversee clinical evidence generation and claims strategy to support product adoption and reimbursement
Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets
Partner in integrated business planning to align commercial expectations with operational capabilities
Establish pricing strategy, including contract pricing, to optimize revenue, margin, and competitive positioning
Advise on commercial models, channel strategy, and sales enablement to support business growth
Manage marketing budgets and contribute to P&L performance through disciplined investment decisions
Translate commercial strategy into accurate demand forecasts using market trends, sales inputs, inventory data, and product lifecycle insights
Collaborate with Supply Chain and Operations to ensure alignment on capacity, supply continuity, and inventory targets
Identify and mitigate risks related to supply disruption, excess inventory, and product obsolescence
Lead lifecycle transition planning to minimize inventory exposure and optimize product transitions
Lead market research and competitive analysis to identify growth opportunities and emerging trends
Build and maintain relationships with key opinion leaders, translating insights into actionable strategy
Conduct financial and operational analyses to inform business decisions and portfolio performance
Establish KPIs and evaluate performance through post-launch and ongoing portfolio reviews
Provide clear strategic direction and technical expertise to the sales organization
Develop and deliver training and education programs for internal teams, customers, and KOLs
Lead marketing communications strategy to maximize reach, engagement, and adoption
Evaluate and refine commercial programs to improve effectiveness and impact
Lead, coach, and develop a high-performing product management team
Build strong cross-functional relationships and alignment across the organization
Make high-impact decisions that influence business performance and long-term growth
Drive process improvements and remove obstacles to enable team success