Senior Manager, Product Cath Lab IHFM

Edwards Lifesciences • Irvine, CA

1d • $145,000 - $205,000 • Onsite

About The Position

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. The Senior Manager, Product Cath Lab (IHFM) will lead upstream marketing activities for all cath lab products and processes. This is an exciting opportunity for a strong marketing professional with prior medical device experience to lead upstream marketing initiatives for key products of the Cordella Pulmonary Artery (PA) Sensor and Heart Failure System. The Senior Manager is responsible for capturing and translating voice-of-customer insights, defining product requirements and partnering closely with a cross-functional team throughout the product development lifecycle. The ideal candidate is capable of building robust product roadmaps that connect to strategic priorities across global regions. This role requires onsite presence at our corporate headquarters in Irvine, CA.

Requirements

• Bachelor's Degree or Equivalent in related field, 10 years’ experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria.

Nice To Haves

• Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria.
• Proven successful project management skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Recognized as an expert in own area with specialized depth within the organization.
• Expert understanding of related aspects of marketing concepts and principles.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research.
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
• Ability to manage competing priorities in a fast paced environment.
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management.
• Consult in project setting within specific marketing area.

Responsibilities

• Develop and drive the execution of comprehensive product strategies for Cordella cath lab products, spanning both hardware and software.
• Create and execute marketing plans—including strategies and tactics—across multiple major product launches, programs, and initiatives.
• Build relationships with key opinion leaders (KOLs) to inform the product roadmap and launch plans, and to stay current on the market environment and competition
• Maintain a comprehensive library of customer needs spanning internal and external stakeholders as the business grows.
• Craft marketing messages grounded in regional strategies, current literature, the competitive environment, and regulatory/legal requirements across these major launches and programs.
• Produce product materials and programs that support launch and commercialization strategies for those initiatives.
• Guide marketing collateral and labeling through all relevant legal and regulatory approval processes, partnering with cross-functional stakeholders.
• Orchestrate the execution of major launches in collaboration with regional partners as appropriate, including sales force readiness (e.g., training on product, messaging, and competition).
• Refine and expand a body of clinical and economic evidence that supports the regional value proposition.
• Manage budgets across the product line, campaigns, and projects
• Analyze clinical and market data to assess the regional impact of potential product launches.
• Champion significant process or corporate initiatives that bring value to the marketing organization.

Benefits

• competitive salaries
• performance-based incentives
• a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior