Senior Manager, Pro Channel Growth

Fluidra North America•Carlsbad, CA

6d•$140,000 - $160,000

About The Position

Fluidra’s looking for a Senior Manager, Pro Channel Growth to join our team in Carlsbad, CA. WHAT YOU WILL CONTRIBUTE Fluidra is seeking a Senior Manager, Pro Channel Growth, to own how we double the size of our Pro Channel business. This role is the commercial architect for our dealer and distribution-led growth strategy. building the multi-year roadmap, owning the program, promotion, and digital levers that drive Pro dealer acquisition, conversion, and share-of-wallet, and serving as the cross-functional connective tissue across Sales, Marketing, Product, Finance, and Digital. This is a strategic, hands-on seat for a builder-operator who can see the big picture, develop the plan, sell it internally, and personally drive it to execution. It is not a funnel analytics role, a consumer marketing role, or an execution-only program management role. Additionally, you will: Own: Own the multi-year Pro Channel growth roadmap to double the business. Partner with Sales, Marketing, and Distribution leaders to shape the plan. Present and defend the roadmap to senior leadership. Build dealer programs, promotions, SPIFs, and rebates that drive new dealer acquisition and first purchase. Optimize incentives to grow share of wallet across Builder and Aftermarket segments. Measure, refine, and sunset programs based on ROI and revenue lift. Lead joint business planning with top distributors. Run pilots, launches, promotions, and expansion efforts through distribution. Ensure distribution led demand converts efficiently into dealer sell through. Own the commercial sales growth side of dealer portals, and the Pro app. Partner with Digital and IT to prioritize the features that move Pro Channel revenue. Translate complex commercial analysis into crisp, decision ready PowerPoint narratives for the NAM leadership team and global Fluidra audiences. Build and maintain a multi-year cross functional roadmap that sequences programs, promotions, digital, and distribution initiatives into a single plan. Run the governance rhythm and scorecards that keep Pro Channel initiatives on track. Partner with Finance and Revenue Intelligence to pressure test every program and investment. Evaluate cost to revenue, margin impact, and payback to guide investment decisions. Do: Develop and maintain the Pro Channel growth roadmap with clear milestones, owners, and measurable revenue targets. Design and execute promotional and incentive strategies to acquire new dealers. Accelerate first-year revenue from newly acquired dealers through targeted onboarding offers. Lead joint business planning with top distributors, including pilots, launches, promotions, and expansion efforts. Partner with Digital and IT to prioritize the dealer-facing digital features and workflows that drive conversion and repeat purchase. Establish governance cadence and executive performance reviews for Pro Channel health, program effectiveness, and ROI. Produce executive-ready insights and presentations that communicate market opportunity, program performance, revenue impact, and recommended actions. Partner with Sales Enablement and Inside Sales to improve post-conversion onboarding and early revenue ramp. Evaluate and optimize GTM investment performance in partnership with Finance and Revenue Intelligence, assessing ROI, cost-to-revenue, margin impact, and trade-offs across channels. Maintain a strong point of view on Total Addressable Market versus known customers, identifying whitespace, penetration gaps, and coverage opportunities.

Requirements

8+ years in commercial strategy, revenue growth, channel management, trade marketing, or GTM strategy.
Ideally in a B2B, distribution-led, or dealer/pro channel business.
Relevant industries: pool, HVAC, plumbing, electrical, building products, industrial distribution, auto aftermarket, or adjacent.
Demonstrated ownership of a multi-year growth roadmap that you personally built, sold internally, and drove to execution.
Hands-on experience designing dealer or channel programs, promotions, and incentives, and measuring their ROI.
Track record working cross-functionally with Sales, Marketing, Finance, Product, and Digital.
Elite executive communication skills. able to build decision-ready PowerPoint narratives that move leadership. Writing and deck samples will be requested.
Strong commercial and financial acumen, including margin, ROI, payback, and trade-off analysis.
Proficiency in Salesforce, Power BI or Tableau, Excel, and PowerPoint at a professional level.
Travel up to 25% to distributors, trade shows, and Fluidra global sites.
Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.

Nice To Haves

MBA or advanced degree in Business, Strategy, or Marketing.
Equivalent strategic-operator background (management consulting, corporate strategy, brand management, or commercial leadership development program) in lieu of an advanced degree.

Responsibilities

Own the multi-year Pro Channel growth roadmap to double the business.
Partner with Sales, Marketing, and Distribution leaders to shape the plan.
Present and defend the roadmap to senior leadership.
Build dealer programs, promotions, SPIFs, and rebates that drive new dealer acquisition and first purchase.
Optimize incentives to grow share of wallet across Builder and Aftermarket segments.
Measure, refine, and sunset programs based on ROI and revenue lift.
Lead joint business planning with top distributors.
Run pilots, launches, promotions, and expansion efforts through distribution.
Ensure distribution led demand converts efficiently into dealer sell through.
Own the commercial sales growth side of dealer portals, and the Pro app.
Partner with Digital and IT to prioritize the features that move Pro Channel revenue.
Translate complex commercial analysis into crisp, decision ready PowerPoint narratives for the NAM leadership team and global Fluidra audiences.
Build and maintain a multi-year cross functional roadmap that sequences programs, promotions, digital, and distribution initiatives into a single plan.
Run the governance rhythm and scorecards that keep Pro Channel initiatives on track.
Partner with Finance and Revenue Intelligence to pressure test every program and investment.
Evaluate cost to revenue, margin impact, and payback to guide investment decisions.
Develop and maintain the Pro Channel growth roadmap with clear milestones, owners, and measurable revenue targets.
Design and execute promotional and incentive strategies to acquire new dealers.
Accelerate first-year revenue from newly acquired dealers through targeted onboarding offers.
Lead joint business planning with top distributors, including pilots, launches, promotions, and expansion efforts.
Partner with Digital and IT to prioritize the dealer-facing digital features and workflows that drive conversion and repeat purchase.
Establish governance cadence and executive performance reviews for Pro Channel health, program effectiveness, and ROI.
Produce executive-ready insights and presentations that communicate market opportunity, program performance, revenue impact, and recommended actions.
Partner with Sales Enablement and Inside Sales to improve post-conversion onboarding and early revenue ramp.
Evaluate and optimize GTM investment performance in partnership with Finance and Revenue Intelligence, assessing ROI, cost-to-revenue, margin impact, and trade-offs across channels.
Maintain a strong point of view on Total Addressable Market versus known customers, identifying whitespace, penetration gaps, and coverage opportunities.

Benefits

Flexible vacation
9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
11 paid Holidays
Full range of health benefits including medical, dental & vision, short & long-term disability
401(K) matching (100% of first 3% contributed, 50% of the next 2%)
Health and wellness programs / gym reimbursement
Educational assistance up to $7,000 per year
On-site self-service café / free gourmet coffee stations
Company sponsored FUN events!
Generous product discounts