Senior Manager, Planning

dentsu•Chicago, NY

2d•Hybrid

About The Position

We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. This person’s background should have some experience in both traditional and digital media. You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. Managing client relationships is also a key component of this role.

Requirements

4.5+ years of communications/media planning experience
Experience in traditional marketing and current knowledge of trends and innovations in traditional media
Experience in digital marketing / media and current knowledge of trends and innovations in digital media
Proven leadership skills and management experience
Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Responsibilities

Accountable for media plan output timeliness, accuracy, and overall excellence
Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
Build & maintain trusting, collaborative relationships with clients at appropriate levels
Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
Capable of effectively managing up and down the reporting structure
Provide and discuss industry information on media, markets and related dynamics
Train, motivate and develop media planning group
Construct and deliver accurate, honest and timely performance management documents