Senior Manager, Performance Marketing
About The Position
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager of Performance Marketing to become an integral part of our team. In this role, the Senior Manager will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
Requirements
- Bachelor's degree in marketing, business, or a related field
- 5+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
- Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
- Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms
- Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
- Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns
- Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
Responsibilities
- Own planning and execution of acquisition marketing programs across channels including paid social, SEM, affiliate marketing and emerging channels
- Oversee the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
- Leverage customer analytics to develop and deploy campaigns that drive overall customer retention and acquisition
- Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
- Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
- Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
- Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
- Oversee agencies responsible for day to day execution of paid media strategies
- Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
- Evaluate multiple attribution data sets to support measurement and success of campaigns and strategies
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
Benefits
- Health, Vision & Dental Insurance for full-time employees
- We offer generous employee discounts on our fine jewelry
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
Number of Employees
51-100 employees
