Senior Manager, Performance Marketing - Factor for Business (B2B)

HelloFresh • New York, NY

23d

About The Position

Factor for Business is a fast-growing channel bringing chef-crafted, dietitian-designed meals to companies of all sizes. Reporting to the Head of Factor for Business, you will join as a pivotal member of a lean, cross-functional team that’s building a key growth engine for Factor. You will be the first B2B marketing hire, responsible for building our customer acquisition engine from the ground up. This is a high-impact, hands-on role where you’ll own the strategy, execution, and optimization of all paid and organic channels to build a predictable pipeline of customers.

Requirements

• 5-7 years of hands-on experience in performance marketing, preferably in a high-growth startup environment with B2B and e-commerce/DTC experience.
• A proven track record of building and scaling paid acquisition channels (especially LinkedIn and SEM) and email marketing automation.
• Deep, expert-level experience with marketing automation and CRM platforms (HubSpot preferred).
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication skills and the ability to work cross-functionally with sales and leadership.

Nice To Haves

• Experience in food, wellness, or B2B perks industries.

Responsibilities

• Build the B2B marketing engine: Develop and execute multi-channel paid acquisition strategies (e.g., LinkedIn, Google Ads), email marketing nurture campaigns, referral program and conversion-focused landing pages from scratch.
• Own two distinct funnels: Self-Service Conversion: Drive new customer sign-ups through our automated, self-service flow. Lead Generation: Generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
• Manage the budget: Own the performance marketing budget and optimize all campaigns for key B2B metrics, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS.
• Drive optimization: Continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates.
• Track and report: Monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership.
• Partner with the team: Work closely with the Business Development Manager to ensure a seamless MQL-to-SQL handoff and with the Customer Experience Manager to ensure the self-service flow is effective.
• Leverage Hubspot: Build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM.

Benefits

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed