Senior Manager - Paid Social Media
About The Position
We are seeking a visionary Senior Manager, Paid Social Media to lead our social media strategy and execution across all platforms. This leader will drive strategy, innovation, optimization and revenue while ensuring our voice remains authentic and aligned with our mission. They will manage our agency partners to ensure daily execution and continuous social optimizations that maximize results. This role combines analytical rigor with creative thinking to ensure incremental growth to the ClearChoice business. As more and more patients turn to social platforms for healthcare information and research, you will ensure that ClearChoice is ahead of these trends and is established as the most trusted dental destination by building out a robust paid strategy across all social platforms including Meta, YouTube, NextDoor, Reddit and dental specific communities.
Requirements
- 7+ years of experience in Social Media Marketing.
- Deep experience in leveraging social media to drive customer acquisition.
- Experience testing and launching new social channels to scale growth is required.
- Bachelor’s degree in Marketing, Communications, Analytics or a related field; Master’s degree is a plus.
- Proven track record of driving social growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
- Expertise in platform-specific strategies for TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms.
- Hands on Approach to Social with exceptional attention to detail.
- Strong analytical skills with proficiency in social measurement.
- Excellent communication and leadership skills.
Responsibilities
- Define, execute and measure the Paid Social Media strategy across existing platforms and expansion into new platforms to drive growth.
- Build a roadmap that combines strategic vision, measurability and actionable next steps to ensure Clearchoice’s social presence.
- Develop and implement the paid social media strategy with measurable ROI-driven tactics to drive growth across platforms (Meta, YouTube, Reddit, NextDoor, TikTok, LinkedIn, X, etc.)
- Understand competitive landscape and user experience to leverage Brand and user generated content for optimal patient experience.
- Manage agency to ensure audience segmentation, targeting strategies, bidding approaches, and creative testing frameworks are being executed according to plan.
- Collaborate with Agency, Media, Marketing, Analytics and Creative teams to ensure cohesive messaging, brand consistency and measurement.
- Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
- Present reports and insights to senior leadership, making data-driven recommendations.
- Champion a culture of testing and learning to continuously refine strategies and maximize impact.
Benefits
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
