Senior Manager, Paid Search
VML•Kansas City, MO
•$45,000 - $100,000•Hybrid
About The Position
The Senior Manager, Paid Search oversees the development and implementation of search strategies for our clients. You will support search strategies, tactical execution, and performance reporting.
Requirements
- 3+ years experience in paid search activation, agency setting highly preferred
- Demonstrated experience with paid search including Google Ads and Microsoft Advertising
- Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
- Proficient using their party ad serving tools, media research tools, and analysis tools
Nice To Haves
- Strong client facing presentation skills
- Exceptional organization and communication skills
- Highly motivated with a strong desire to meet or exceed expectations
- Enjoy working in a fast-paced and collaborative environment
- Exceptional attention to detail and the ability to meet aggressive deadlines
- Excellent written and verbal communication abilities including public speaking and presenting
Responsibilities
- Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
- Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
- Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
- Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
- Develop case studies based on past work for new business initiatives and to validate client relationships
- Coordinate internal team and agency initiatives working cross-channel to achieve team goals
- Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
- Effective and persuasive presentations (verbal and written) for teams and clients
- Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
- Stay current on the constantly changing search and technology industry
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
