Senior Manager, Paid Media & ABM Strategy

Cotality • Austin, TX

18d

About The Position

We are seeking a highly skilled marketer to join our Digital Center of Excellence within the Marketing Operations and Digital team. In this role, you will act as the operational lead and subject matter expert for our paid media and ABM infrastructure. You will be responsible for managing the sophisticated execution of our 6Sense ecosystem, ensuring the campaigns are technically sound, and driving continuous improvement in our digital advertising strategy. As a member of the COE, you will be the "go-to" expert for paid media best practices. You will evaluate emerging tools, enforce governance standards to keep our data clean, and partner with the Data/BI team to ensure our reporting reflects reality. You will bridge the gap between strategy and technical execution, ensuring that our agencies and internal teams deliver work that drives measurable pipeline.

Requirements

• 3-5 years of hands-on experience in 6Sense (or comparable ABM platforms) and paid media.
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM) and familiarity with Hubspot and Salesforce
• Ability to assess unusual data discrepancies and use sophisticated problem-solving techniques to identify the root cause (e.g., tracing a UTM error back to the source).
• Experience advising internal stakeholders on complex technical matters. You can effectively explain technical constraints to non-technical partners.
• Strong discipline in maintaining naming conventions and data cleanliness.

Nice To Haves

• Technically Curious: You enjoy learning new platform features and figuring out how to make them work for your specific needs.
• Process-Driven: You naturally look for ways to organize workflows and document steps to prevent errors.
• Data-Savvy: You are comfortable working with large datasets and cross-referencing numbers between different tools.

Responsibilities

• Innovation & Optimization Strategy
• ABM Ecosystem Management (6Sense)
• Governance & Agency Oversight
• Analytics & Reporting Enablement

Benefits

• Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
• Health: Multiple medical plan options with mental health and wellness support offerings.
• Retirement: 401(k) with company match and vesting after one year.
• Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
• Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed