Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

Capital One•McLean, VA

3d•$161,500 - $202,800•Hybrid

About The Position

As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio. You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error-free, conversion-focused campaigns.

Requirements

Bachelor’s Degree or military experience.
At least 7 years of experience in digital marketing, performance marketing, or paid acquisition.
At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks.
At least 3 years of experience directly leading, training, and developing a team of performance marketers.

Nice To Haves

8+ years of experience in performance marketing, direct response acquisition, or display marketing managing large media budgets.
4+ years of experience directly leading and developing high-performing teams of performance marketing associates.
Proven track record of designing testing frameworks, creative, landing page, audience, and successfully scaling paid acquisition channels into core business drivers.
Deep understanding of performance marketing conversion frameworks, tracking infrastructure, and navigating cookie-less measurement alongside analytics teams.
Experience managing a high-volume performance creative pipeline, translating engagement metrics into creative iterations, and maintaining brand safety parameters.
Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated corporate environment.
Excellent stakeholder management skills, with the ability to translate complex campaign data into clear business insights and strategic roadmaps for leadership.

Responsibilities

Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed.
Serving as the central point of contact for external platform reps and media partners.
Answering ad-hoc strategic questions from internal business partners and external vendors.
Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services, betas, and strategic guidance.
Monitor performance and competitive trends to optimize active channels and drive growth.
Evaluating platform performance trends, industry updates, and new features across Google Demand Gen, Yahoo Mail, and Discover Feed.
Building and managing multi-quarter channel roadmaps, including creative testing, ad format pilots, landing page testing, and campaign optimization.
Managing contractual terms, insertion orders (IOs), and platform agreements.
Supporting technical tracking, pixel setups, and data partner integrations to ensure accurate conversion measurement.
Manage the creative development and testing process to drive conversion-focused assets.
Partnering closely with internal brand marketing teams, design agencies, and external resources to produce high-performing email ad assets.
Acting as a performance creative consultant, translating channel-specific data into clear creative briefs for direct response campaigns designed strictly for conversion rather than awareness.
Ensure all channels meet compliance, legal, and operational requirements.
Auditing active campaigns to ensure strict adherence to existing compliance processes while advancing a well-managed agenda across all outbound launches.
Liaising with internal risk, legal, and compliance teams to document workflows, secure required approvals, and quickly remediate any campaign or operational issues.
Collaborate with cross-functional partners to drive the overall acquisition strategy.
Partnering with business analytics teams to refine tracking, measure multi-touch attribution, and evaluate overall campaign effectiveness.
Aligning with Brand and Product teams to support new product launches and scale acquisition opportunities across the enterprise.
Overseeing monthly budget management, forecasting, performance pacing, and billing processes for high-volume accounts.
Guiding the team to document operational processes, eliminate errors, and continuously seek ways to automate campaign execution workflows.