Senior Manager, Operations

Fanatics Betting & Gaming•New York, NY

2d•$150,000 - $180,000

About The Position

Fanatics is seeking a Senior Manager, Operations to lead the execution of promotional and content operations across the Fanatics App. This role is responsible for ensuring marketing campaigns, promotional offers, bonus experiences, and in-app content are delivered accurately, efficiently, and on time. Reporting into the Sr. Director of CRM & Ops, this leader will manage a team responsible for the day-to-day execution of hundreds of promotional builds while developing scalable processes, operational playbooks, and quality standards that enable rapid experimentation and best-in-class customer experiences. This role requires someone who thrives in a fast-paced environment, enjoys building operational excellence, and can effectively partner across Marketing, CRM, Commercial, Product, Analytics, Legal, Customer Service, and Engineering.

Requirements

5+ years of experience in Marketing Operations, CRM Operations, Digital Operations, Campaign Management, Ecommerce Operations, or a related field.
2+ years of people management experience.
Experience executing high-volume campaigns in a fast-paced consumer business.
Experience working with CMS platforms, marketing automation platforms, or promotional management systems.
Strong project management and organizational skills.
Exceptional attention to detail with the ability to manage multiple priorities simultaneously.
Comfortable working cross-functionally across technical and business teams.
Strong analytical mindset with experience leveraging campaign reporting to drive improvements.

Responsibilities

Own Promotional Operations: Lead the end-to-end operational delivery of promotions across the Fanatics App.
Manage a team responsible for approximately 200 daily promotional and content builds, including: Promotional cards, Bonus campaigns, In-app merchandising, Sporting event activations.
Ensure promotions launch accurately and on schedule while maintaining operational excellence.
Oversee activation, deactivation, maintenance, and extension of existing promotional campaigns within the CMS.
Lead Content & Campaign Execution: Manage daily execution of in-app marketing campaigns supporting ecosystem initiatives.
Ensure campaign assets, messaging, links, eligibility logic, and promotional rules are implemented correctly.
Own campaign QA and launch readiness processes.
Monitor live campaigns and quickly troubleshoot operational issues to protect the customer experience.
Audience & Segmentation Operations: Ensure the correct audience segmentation is applied across all campaigns.
Partner with CRM to create audience shells and support targeting workflows.
Validate segmentation logic prior to launch.
Work closely with Marketing and Analytics teams to improve campaign targeting.