Senior Manager, Omnichannel Strategy

Bristol Myers Squibb • Guaynabo, PR

3d • $114,520 - $138,772 • Hybrid

About The Position

This role will be responsible for developing and implementing a comprehensive strategy that enables effective engagement with customers across multiple channels. This involves identifying the most appropriate channels and digital content to use, working closely with cross-functional teams to ensure that the right content is available on the right channels, and continuously reviewing resource allocation to maximize the value of the portfolio. In addition, this role will support and accelerate the adoption of Artificial Intelligence (AI) across the company, guiding teams in embedding AI into their daily ways of working to drive efficiency, innovation, and a better customer experience.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of pharmaceutical marketing and/or sales.
• Passionate about using, learning, and teaching AI in day-to-day responsibilities, and about sharing that knowledge to drive AI adoption across BMS Puerto Rico.
• Strong analytical skills and experience with data-driven decision making.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Understanding of customer journey mapping and the ability to create a seamless customer experience across all touchpoints.
• Creative problem-solving skills and the ability to think outside the box to develop innovative solutions.
• Strong attention to detail and a commitment to delivering high-quality work.
• Passion for staying up to date with industry trends and best practices in omnichannel marketing.

Nice To Haves

• Experience in omnichannel marketing preferred, related experiences could be considered.

Responsibilities

• Develop, implement, and ensure the continuity and evolution of a comprehensive Omnichannel Transformation Strategy for customer-facing roles, marketing, access, and medical education activities.
• Identify the key channels and digital content required to engage with customers effectively and design a strategy to deploy them, while maintaining, strengthening, and optimizing the channels and content already in place.
• Work closely with cross-functional teams to ensure that the right content is available on the right channels to meet customer needs.
• Overseeing the scheduling of content, creating a strategic plan for the order of execution, and implementing integrated marketing campaigns across multiple channels, leveraging AI to execute in an agile, faster, and more efficient way.
• Strategically deploy initiatives to secure the right digital content and channel at the right time, every time.
• Continuously review resource allocation to make strategic choices and maximize the value of the portfolio.
• Analyze the performance of different channels and content types, leveraging AI to generate insights and make data-driven decisions that optimize resource allocation.
• Develop and maintain strong relationships with key stakeholders, including customers, vendors, and internal teams.
• Stay up to date with the latest trends and technologies in Omnichannel marketing and AI identifying opportunities to incorporate them into the strategy.
• Develop and implement metrics, powered by AI, to measure the success of the Omnichannel Transformation Strategy and report on progress to senior leadership.
• Provide leadership and guidance to cross-functional teams to ensure that the Omnichannel Transformation Strategy is executed effectively and efficiently.
• Act as the one of the leaders and champions of AI adoption within the company, using, teaching, and promoting AI tools and best practices across the organization and with partner areas to build internal capabilities and accelerate the transformation.

Benefits

• wellbeing support
• retirement and financial protection benefits
• insurance offerings (medical, dental, vision, life and disability)
• Flexible Time Off (FTO)
• 11 paid company holidays
• 160 hours of paid vacation annually
• 3 optional holidays
• paid sick leave
• up to two paid volunteer days per year
• summer hours flexibility
• leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
• annual Global Shutdown between Christmas Day and New Year's Day

What This Job Offers

• Job Type: Full-time
• Career Level: Senior