About The Position
The Everyday Banking Acquisition & Onboarding team helps more clients discover and join CIBC through thoughtful acquisition strategies and compelling value propositions. As a Senior Manager, Offer Strategy and Acquisition Insights, you'll lead the development of acquisition insights and offer strategies that support growth across chequing and credit card products. You'll analyze client, competitor, and market trends to shape channel-specific strategies, go-to-market plans, and offer positioning for priority client segments. You'll lead acquisition performance planning, budgeting, and investment optimization to support profitable, scalable growth. You'll also track acquisition profitability across products, client segments, and channels, while partnering with teams across the business, including Credit Risk Strategy, to identify opportunities and validate insights. In a test-and-learn environment, you'll continuously assess performance and refine strategies to improve results.
Requirements
- You have a degree or diploma in Business, Commerce, Marketing, Finance, or a related field.
- You can demonstrate experience in acquisition strategy, offer strategy, business insights, performance analysis, and cross-functional planning within banking, financial services, or a related industry.
- Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.
Nice To Haves
- It’s an asset if you have a Bachelor of Business Administration (BBA) or Master of Business Administration (MBA).
- It’s an asset if you have experience supporting Chequing, credit card, or consumer banking product growth.
Responsibilities
- Lead acquisition insights - Develop and deliver insights across acquisition channels using client, competitor, and market analysis to inform strategic decision-making for Chequing and credit card growth.
- Shape offer strategy - Design and optimize offer positioning, timing, and value propositions to ensure relevance for priority client segments and alignment with channel-specific strategies.
- Drive performance planning - Lead acquisition planning activities, including sales planning, budgeting, and investment optimization, to support profitable and scalable growth.
- Measure business outcomes - Track and assess acquisition profitability across products, channels, and client segments to identify trends, opportunities, and areas for improvement.
- Collaborate with partners - Partner with cross-functional teams, including Credit Risk Strategy and other business stakeholders, to validate insights, improve client quality, and strengthen acquisition outcomes.
- Advance continuous improvement - Work in a test-and-learn environment, using performance results and emerging insights to refine strategies and improve effectiveness over time.
Benefits
- competitive salary
- incentive pay
- banking benefits
- a benefits program
- defined benefit pension plan
- an employee share purchase plan
- a vacation offering
- wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
