Senior Manager of Integrated Marketing - Houseful

Royal Bank of Canada•Toronto, ON

2d•Hybrid

About The Position

Houseful is looking for a Senior Manager of Integrated Marketing who is strong at collaboration, orchestration, and execution. This is a hands-on individual contributor role for someone comfortable owning the execution of an integrated marketing strategy. Reporting into the Growth Operations team, you will lead Houseful’s day-to-day marketing operations and help grow qualified lead volume among prospective homebuyers through upper-funnel demand generation. You will develop and execute tactical marketing plans spanning paid media, content, organic, social, and partnership initiatives, while working closely with Lifecycle Marketing and CRO to connect demand with effective customer journeys and conversion experiences. You will work across teams to bring plans to life, blending strategic thinking with hands-on execution.

Requirements

6+ years of marketing experience.
Proven expertise in planning and executing integrated, multi-channel marketing campaigns.
Experience using upper-funnel demand generation to grow qualified lead volume.
Hands-on experience across several relevant channels, including paid digital, content, organic and social, partnerships and owned channels.
Experience managing marketing budgets and allocating resources effectively.
A data-driven mindset with proficiency in analytics, campaign measurement and attribution tools.
Excellent project management, communication and collaboration skills, with the ability to coordinate multiple teams, priorities and deadlines.
Comfort working as a senior individual contributor in a fast-paced environment where priorities can shift quickly.

Responsibilities

Develop and execute integrated tactical plans across paid digital, content, organic and social, SEO/AEO, partnerships and enterprise co-marketing to grow qualified demand.
Connect cross-functional teams, including performance marketing, lifecycle marketing, CRO, product, design, analytics, creative and enterprise partners, to execute marketing initiatives.
Own the marketing calendar and ensure coordinated, high-quality and on-time execution across channels.
Own campaign roadmaps and status documentation, keeping teams and stakeholders updated on progress and results.
Collaborate with internal partners and stakeholders across RBCx and the broader RBC enterprise to align priorities, secure buy-in, and ensure marketing initiatives ladder up to shared business goals.
Track and report on campaign performance, with a focus on qualified lead volume, lead quality, cost efficiency and downstream conversion.
Build content plans and oversee content creation across formats such as articles, guides, newsletters and partner assets.
Ensure content and messaging align with Houseful’s brand, reflect customer needs and apply SEO/AEO best practices.