Sr Mgr, Community Connections, WGBA
About The Position
WGBA, the NBC affiliate in Green Bay, Wisconsin, is seeking a Senior Manager of Community Connections to serve as the station’s primary link to the community. The role builds trusted relationships with civic, nonprofit, business, educational, and government leaders and turns community insights into stronger journalism, partnerships, and public events. The manager leads daily newsroom community engagement and ensures audience questions, story tips, and concerns receive timely, thoughtful responses. The position develops and executes a market-wide community engagement strategy aligned with station and regional priorities. It works across News, Sales, Marketing, Operations, station leadership, and community organizations to identify opportunities, support audience relationships, and strengthen local impact. The role also plans and oversees forums, town halls, public-service initiatives, educational programs, and other engagement activities, measuring their effectiveness and ensuring they are inclusive, relevant, and impactful. The E.W. Scripps Company describes its commitment to an inclusive and respectful workplace where employees, audiences, and other stakeholders feel valued, included, and able to reach their potential.
Requirements
- Generally, 7+ years of progressively responsible experience in community engagement, journalism, nonprofit leadership, communications, public affairs, partnership development, government relations, or related fields.
- Exceptional relationship-building and networking skills.
- Strong community listening skills and ability to recognize emerging issues and opportunities.
- Strategic thinking and judgment, with the ability to translate insight into action.
- Strong facilitation, public speaking, writing, and presentation skills.
- Ability to influence across News, Sales, Marketing, Operations, and community organizations.
- Strong project management and organizational skills.
- Empathy, cultural awareness, diplomacy, discretion, and integrity.
- Ability to work independently and adapt to change.
- Proficiency with Microsoft Office, CRM/community relationship platforms, and collaboration tools.
- Strong customer-service mindset, conflict-resolution skills, and sound judgment when responding to audience questions, concerns, and sensitive community issues.
Nice To Haves
- BS/BA in a related discipline or equivalent years of experience preferred.
Responsibilities
- Build and maintain relationships with community stakeholders to understand emerging issues, priorities, and opportunities.
- Gather, analyze, and communicate community insights to station leadership, newsroom teams, and partners to inform decision-making and coverage.
- Partner with News to identify story opportunities, connect journalists with trusted sources, and support audience engagement across community channels.
- Serve as the station’s primary community liaison, building relationships with civic, nonprofit, business, educational, and government organizations.
- Represent the station throughout the community and foster partnerships that create long-term value and impact.
- Ensure audience inquiries and other communications are acknowledged, routed, and resolved in a timely and professional manner.
- Lead planning and execution of forums, town halls, public-service initiatives, educational programs, and other community engagement activities.
- Partner with News, Sales, Marketing, and station leadership to create opportunities that strengthen audience relationships and community impact.
- Oversee event logistics, stakeholder coordination, and effectiveness measurement, ensuring engagement activities are inclusive, relevant, and impactful.
- Develop and execute a market-wide community engagement strategy aligned with station and regional priorities.
- Advise station leadership on community needs, emerging issues, and opportunities to strengthen trust and local impact.
- Lead and coordinate cross-functional community engagement efforts, share best practices, track outcomes, and develop team capabilities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
