Senior Manager of ABM Campaigns

AppZen•San Jose, CA

About The Position

AppZen is seeking a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across its target segments. This role will be a key player in scaling the company's top-of-funnel pipeline and revenue engine. The Senior Manager will lead the planning and execution of integrated campaigns across channels, working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert. This is a hands-on, strategic role reporting directly to the VP Growth. The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter. AI fluency is a core requirement for this role, with the expectation that the individual uses AI daily to research, build, analyze, and automate, and is always looking for opportunities to create leverage.

Requirements

5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software.
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline.
Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify).
Strong analytical mindset - comfortable interpreting data, building reports, and using insights to drive decisions.
Experience collaborating with Sales and SDR teams to drive program success.
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

Nice To Haves

Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus.
A test-and-learn attitude with curiosity, creativity, and grit.

Responsibilities

Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.
Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas.
Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance.
Support field marketing and partner marketing initiatives as part of larger integrated programs.
Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster.
Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
Leverage insights to continuously optimize performance across channels and tactics.
Own reporting and insights for campaigns—what worked, what didn't, and why.
Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.