Senior Manager, Newsletters

People Inc•New York, NY

9d•Hybrid

About The Position

People Inc. is seeking an Senior Manager, Newsletters to lead the strategy, performance, and day-to-day optimization of newsletter and browser notification programs across the Entertainment & Beauty portfolio, including brands like PEOPLE, InStyle, and Entertainment Weekly. This role is responsible for developing audience engagement strategies that deepen subscriber relationships, increase retention, and maximize the long-term value of the email channel. As the primary owner of the Entertainment & Beauty newsletter programs, this individual will oversee program health, identify growth opportunities, and partner cross-functionally to deliver best-in-class subscriber experiences. This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc.’s newsletter, notification and lifecycle marketing programs, and delivering best in class experiences to millions of subscribers. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

Bachelors and/or equivalent experience
6–8 years of experience in email marketing, newsletter strategy, audience development, CRM, lifecycle marketing, or digital publishing.
Experience developing and optimizing newsletter programs using data-driven insights and audience segmentation.
Demonstrated success managing cross-functional initiatives involving editorial, product, analytics, marketing, and operations teams.
Strong analytical skills with experience interpreting performance metrics, identifying trends, and translating insights into actionable recommendations.
Experience designing and executing A/B tests and using results to optimize engagement and retention.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Outstanding written and verbal communication skills with the ability to influence stakeholders across departments.
Familiarity with email service providers, browser notification platforms, and analytics tools.
Knowledge of email marketing best practices, deliverability, and applicable privacy and compliance regulations.

Responsibilities

Own the strategy, execution, and ongoing optimization of newsletter and browser notification programs for assigned Entertainment & Beauty brands.
Develop audience engagement and retention strategies that increase subscriber activity, loyalty, and LTV.
Monitor the health and performance of assigned programs, proactively identifying opportunities to improve engagement, retention, and conversion.
Partner with editorial, content marketing, design, product, analytics, and marketing teams to align newsletter content and promotional strategies with brand priorities and business goals.
Serve as the primary cross-functional liaison for newsletter strategy, ensuring stakeholders remain informed on priorities, performance, and optimization opportunities.
Collaborate with ART Lead and brand teams to execute newsletter programming that aligns with editorial strategy, subscriber interests, and seasonal or tentpole initiatives.
Develop audience segmentation strategies and execute A/B tests to optimize subject lines, content, send timing, promotional placements, and user engagement.
Analyze campaign performance and subscriber behavior to identify actionable insights and communicate recommendations to stakeholders.
Establish KPIs for assigned programs and regularly report on performance, program health, and strategic recommendations to brand leadership.
Stay informed on industry trends, platform capabilities, email best practices, browser notification innovations, and deliverability standards to continuously improve program performance.
Serve as the subject matter expert for newsletter strategy within the Entertainment & Beauty portfolio, providing consultation and thought leadership across the organization.