Senior Manager, National Sales - On-Site and Specialty Retail

Coca-Cola•Atlanta, GA

5d•Onsite

About The Position

At The Coca-Cola Company, our vision is to create loved brands, done sustainably, for a better shared future. We are committed to delivering cutting-edge excellence in ingredients, innovation, design, and marketing. As a Senior Manager in National Sales for On-Site and Specialty Retail, you will play a pivotal role in driving our beverage strategy, managing customer relationships, and delivering impactful results. We are seeking passionate, results-driven individuals with a strong sales focus and a talent for building meaningful relationships.

Requirements

Bachelor’s degree or equivalent work experience required.
Minimum of 3+ years of successful sales account management experience.
Proven ability to build and maintain strong customer relationships, identifying and addressing customer needs effectively.
Demonstrated success in sales negotiation, closing techniques, and securing sales across various offerings and purchasing tiers.
Ability to analyze customer feedback and technical data to identify opportunities and develop tailored solutions.
Proven ability to manage multiple priorities independently and cultivate sales leads and accounts.
Strong communication and technical presentation skills.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Lead collaborative business planning efforts to develop and execute annual business plans, key partnership initiatives, and category programs.
Accurately forecast sales volume, revenue, and expenses to align with strategic goals.
Conduct regular business reviews with customers to identify needs, address challenges, and uncover opportunities.
Build and maintain strong relationships with key members of the customer’s organization, ensuring alignment with their goals and stewarding operational success.
Continuously evaluate account business plans, tracking progress against goals, assessing the impact of initiatives, and identifying opportunities for new product recommendations.
Develop and nurture relationships with key decision-makers, including internal teams, bottling partners, senior-level buyers, outlet managers, and distributors.
Foster collaboration to enhance sales capabilities and drive stewardship discussions.
Design and activate direct supply chain strategies to improve efficiencies across Coca-Cola North America Product Supply and Foodservice distributor operations.
Monitor competitive activities within assigned geographies and communicate relevant insights promptly to inform strategic decisions.
Partner with cross-functional teams to leverage the full depth and breadth of Coca-Cola’s resources, ensuring mutual benefits and impactful results.
Share strategic insights and anticipate future needs, recommending innovative business-building ideas to drive growth.
Gather and analyze customer-specific data (e.g., annual reports, store sales, layout, traffic patterns) to understand current business economics and identify opportunities for improvement.