Senior Manager, Merchant Marketing

RBC • Toronto, ON

12d • Onsite

About The Position

The Senior Manager, Merchant Marketing leads brand and campaign strategy for merchant marketing within Cards & Loyalty. In this role, you'll drive strategic initiatives while helping the team rethink how we support our strategic partnerships and deliver transformational impact across the business.

Requirements

• University Degree; Marketing, Business, or related field
• 7+ years of marketing experience, with demonstrated success in merchant or brand strategy
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment
• Strong strategic thinking with ability to see the bigger picture while executing tactically
• Experience developing and delivering business cases and creative strategies
• Excellent project and time management skills with strong organizational abilities
• Demonstrated success building and maintaining strong cross-functional relationships
• Comfort with ambiguity and ability to thrive in evolving environments

Nice To Haves

• Bilingual French & English
• Previous experience in credit card or loyalty marketing
• Track record of driving merchant marketing innovation and transformation

Responsibilities

• Lead strategic initiatives that redefine merchant marketing and strengthen how we engage our strategic partnerships
• Develop and execute innovative campaign strategies that amplify merchant value and partnership differentiation
• Build trusted and collaborative relationships with internal stakeholders and external partners to drive strategic alignment
• Manage multiple concurrent strategic projects while maintaining operational excellence and timeline accountability
• Share insights and expertise with colleagues and peers to ensure strategic consistency and drive organizational learning
• Partner closely with cross-functional teams to explore new approaches and opportunities for merchant and partnership growth
• Execute analysis and reporting to inform strategic recommendations and guide future merchant marketing strategies
• Support partner activations and initiatives to strengthen partnership awareness and partnership momentum

Benefits

• Opportunity to shape the future of merchant marketing strategy within Cards & Loyalty
• Leaders invested in your development and growth
• Dynamic, collaborative, and innovative team environment
• Challenging work that makes a tangible impact on the business

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree