Vans: Senior Manager, Merchandising, Icons Footwear

Vans • Costa Mesa, CA

2d • $123,200 - $154,000

About The Position

The Senior Manager, Merchandising, Icons Footwear leads the AMER regional merchandising strategy for Men's and Women's Icons footwear. Working closely with Global Product Merchandising and regional Planning, Sales, Marketing, and Marketplace teams, this role translates the global Icons vision into a regional category strategy grounded in consumer, marketplace, and business insights. The role drives seasonal direction, marketplace alignment, and commercial performance across the Icons portfolio and reports to the AMER Merchandising leader.

The role represents AMER in global and regional milestone meetings, communicates regional strategy and product needs, and leads and develops the regional Icons merchandising team. It is eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.

Requirements

• 8+ years of experience and professional achievements.
• Strong merchandising experience in footwear, apparel, or a related consumer-led industry, with the ability to build and communicate category strategy across Men's and Women's businesses.
• Commercial and financial acumen, including experience using revenue, margin, sell-through, inventory, and marketplace data to identify opportunities and guide decisions with Planning.
• Collaborative leadership style and proven ability to influence Global and Regional teams, align diverse partners, and translate consumer and marketplace insights into seasonal priorities and actions.
• People leadership experience, including setting expectations, developing talent, and creating an inclusive, accountable, high-performing team environment.
• Experience merchandising iconic, carryover, or franchise footwear products while balancing brand stewardship, marketplace segmentation, and commercial growth.
• Experience across wholesale, owned retail, and digital channels, and presenting category strategies to senior leaders and strategic accounts.

Responsibilities

• Lead the AMER category strategy for Men's and Women's Icons footwear, translating global merchandising direction into a regional strategy reflecting consumer needs, marketplace dynamics, and the long-term potential of Vans Icons.
• Analyze product performance, consumer behavior, market trends, and competitive insights to identify opportunities, shape future assortments, and provide feedback to Global Product Merchandising.
• Partner with regional Planning, Sales, Marketing, and Marketplace teams to align seasonal priorities, product stories, channel strategies, and go-to-market plans that support brand relevance and revenue, margin, and sell-through goals.
• Represent AMER in global and regional milestone meetings, including line reviews, regional feedback sessions, pre-line meetings, and internal marketplace launches; communicate regional strategy, opportunities, risks, and product needs for Men's and Women's Icons.
• Lead, develop, and inspire the regional Icons merchandising team by setting priorities and accountability and fostering collaboration, curiosity, and data-informed decision-making.

Benefits

• Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential.
• VF Corporation offers benefit programs; details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed