About The Position

The Senior Manager, Strategic Initiatives will lead the end-to-end strategy, planning, execution, and performance management of the Consumables Marketplace campaigns portfolio, including Tier 1 events, seasonal and category campaigns, Holiday, Flash Deals, and Marketplace Spotlights. This role will partner across Category, Site Merchandising, Marketing, Campaigns & Events, and Planning to develop financial plans, build winning assortments, secure hero items, and maximize campaign performance. The role will serve as the central business owner for campaign forecasting, executive alignment, in-event optimization, performance reporting, and post-event insights that strengthen future plans and drive incremental Marketplace growth. The Marketplace Strategic Initiatives, Consumables team accelerates growth and improves business performance across Consumables Marketplace. The team partners closely with Category, Product, Site Merchandising, Finance, Analytics, and other cross-functional teams to translate business priorities into scalable strategies and execution. Our scope spans business planning and forecasting, seller growth and performance, campaigns and events, pricing and promotional programs, and category strategic initiatives. We combine strong analytical rigor, financial acumen, and cross-functional leadership to identify growth opportunities, solve complex business challenges, and build operating mechanisms that deliver measurable results for customers, sellers, and the business.

Requirements

  • Strong strategic planning, forecasting, financial modeling, and analytical capabilities.
  • Proven ability to translate customer, category, and performance insights into actionable business strategies.
  • Demonstrated success leading complex cross-functional programs in highly matrixed environments.
  • Strong business judgment and ability to prioritize opportunities that drive incremental growth.
  • Executive communication and influencing skills, including the ability to create alignment without direct authority.
  • Ability to synthesize large datasets into clear insights, risks, opportunities, and recommendations.
  • Strong operational discipline and ability to perform in fast-moving, high-volume environments.
  • Continuous-improvement mindset with a track record of simplifying processes and leveraging technology and automation.
  • Bachelor's degree in Business or a related field and 4 years’ experience in Business Management, Marketing, Omni-Channel Merchandising, or a related area.
  • 6 years’ experience in Business Management, Marketing, Omni-Channel Merchandising, or a related area.

Nice To Haves

  • Business Management, Marketing, Omni-Channel Merchandising, or a related area

Responsibilities

  • Own strategy and execution across Consumables Marketplace campaigns, Flash Deals, and Marketplace Spotlights.
  • Develop AOP, top-down, bottom-up, and item-level forecasts and align financial expectations with senior leadership.
  • Partner with Category, Site Merchandising, Marketing, and Campaign teams to source compelling assortments and hero items.
  • Lead campaign readiness, live performance reporting, and optimization to maximize GMV.
  • Identify financial risks, opportunities, assortment gaps, and actions throughout the campaign lifecycle.
  • Lead post-event hindsight, forecast variance analysis, and continuous improvement.
  • Partner with Planning to integrate campaign financials into SBU forecasts.
  • Build scalable processes and operating mechanisms that improve execution.

Benefits

  • Performance-based bonus awards
  • Medical coverage
  • Vision coverage
  • Dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • PTO (including sick leave)
  • Parental leave
  • Family care leave
  • Bereavement
  • Jury duty
  • Voting
  • Short-term disability
  • Long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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