Senior Manager, Marketing, Retail Investments

Scotiabank•Toronto, ON

8d•Onsite

About The Position

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition, engagement and client-retention marketing programs for Scotiabank’s Retail Investments products and plans (mutual funds, GICs, RRSP, TFSA, FHSA, etc). As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Requirements

Minimum 5-7 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted (email/authenticated) channels
Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization
Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Experience applying AI tools (e.g., Copilot and enterprise AI platforms) to drive marketing strategy, insights, execution efficiency, and decision-making
Knowledge of the marketing tech stack
Authentic, decisive, resilient, highly collaborative, and results-oriented
High attention to detail, exceptionally organized, and strong project management skills
Experience managing a team

Responsibilities

Sets and refines annual and quarterly marketing plans for Retail Investments.
Continuously tracks consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity to improve planning agility, flexibility of budget deployment, and contribute innovative ideas.
Accountable for a client-centric team that acquires, analyzes, and leverages insights drawn from market research and data insights to guide strategy for benefit-driven campaigns.
Works with data and analytics to develop measurement plans that drive results, while also bringing together multiple teams to execute creative campaigns.
Contributes to plans and builds a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Ensures Canadian Banking Marketing’s Squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
Responsible for providing insight on budget management and coordination with partners for budget revisions.
Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as the Squad’s main point of contact for creative and media agencies.
Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the client and business.
Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.
Leads and drives a client focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.