Senior Manager, Marketing (Workplace/Retirement Svcs.)

The Vanguard Group•Malvern, PA

14d•Hybrid

About The Position

Vanguard is seeking an experienced marketing leader to join its Workplace Solutions marketing team. The role leads both people and marketing strategy for an area focused on engaging new and term-deferred employees through relevant education and solutions that deepen engagement, drive revenue, support retention, and improve the participant experience. The Senior Manager partners across the business, uses data to measure impact, and identifies opportunities to improve the participant journey. The position leads and develops a team, aligns marketing objectives with cross-functional priorities, oversees budgets and performance, and ensures marketing plans meet business objectives and applicable risk, compliance, audit, and legal requirements. Vanguard uses a hybrid working model for the majority of crew members, combining flexibility with in-person learning, collaboration, and connection.

Requirements

At least eight years of related work experience.
At least three years of marketing experience.
Undergraduate degree in Marketing or equivalent experience.
Vanguard is not offering visa sponsorship for this position.

Nice To Haves

Graduate degree.
Marketing experience in the Workplace/Retirement industry.
People leadership experience.

Responsibilities

Hire, evaluate, and supervise crew; provide guidance and training to support their development.
Set performance standards, review performance, and make compensation decisions in accordance with applicable Human Resources policies and procedures.
Lead marketing strategy for the respective area of the business.
Partner with sales, client services, product management, investment management, and other stakeholders to align marketing objectives with cross-functional priorities and execute marketing plans.
Approve marketing budgets.
Mentor and coach crew to build their knowledge of marketing industry forces, competition, and trends and to serve as trusted advisors in developing marketing strategies.
Lead specialists and managers, share best practices, and help the team address obstacles.
Ensure the team meets tactical and strategic objectives and supports the overall business strategy.
Drive effective cost analyses and cost-effective solutions in marketing decisions.
Communicate requirements and priorities with stakeholders, leaders, team members, management, and department partners.
Monitor marketing activity progress and results and submit regular status reports to management and internal and external stakeholders.
Develop a continuous feedback loop to gather business needs from sales, client services, and other partners.
Identify opportunities to improve the positioning of topics critical to the business area.
Lead development of marketing tracking methodologies that define measurable success parameters using relevant data, analytics, and desired results.
Use tracking measures to regularly share updates on marketing efforts.
Ensure marketing plans mitigate risk and meet control, compliance, audit, and legal requirements.
Maintain appropriate technical marketing and business knowledge to support program implementation.
Participate in special projects and perform other duties as assigned.