Senior Manager, Marketing (Workplace/Retirement Svcs.)

Vanguard•Malvern, PA

16d•Hybrid

About The Position

Vanguard is seeking an experienced marketing leader to join its Workplace Solutions marketing team. The role leads people and marketing strategy for participant engagement, with a focus on new employees and term-deferred employees. Marketing education and solutions are designed to deepen engagement, drive revenue, support retention, and improve the participant experience. The position partners across the business, uses data to measure impact, and identifies opportunities to improve the participant journey. The Senior Manager leads and develops a team, sets objectives and performance standards, and oversees marketing strategy, planning, budgets, execution, measurement, and reporting. The role partners with sales, client services, product management, investment management, and other stakeholders to align priorities and ensure marketing plans meet business needs. It also ensures marketing activities address risk, control, compliance, audit, and legal requirements. Vanguard uses a hybrid working model for the majority of its crew members, intended to balance flexibility with in-person learning, collaboration, and connection. Vanguard is not offering visa sponsorship for this position.

Requirements

At least eight years of related work experience.
At least three years of marketing experience.
Undergraduate degree in Marketing or equivalent experience.

Nice To Haves

Graduate degree.
Marketing experience within the Workplace/Retirement industry.
People leadership experience.

Responsibilities

Hires, evaluates, and supervises crew; provides guidance and training; sets performance standards; reviews performance; and makes compensation decisions in accordance with applicable Human Resources policies and procedures.
Leads marketing strategy for the respective business area and partners with sales, client services, product management, and investment management to align objectives and execute marketing plans.
Approves marketing budgets.
Mentors and coaches crew to develop and maintain knowledge of marketing industry forces, competition, and trends, enabling them to advise on marketing strategy.
Leads specialists and managers, provides insight on best practices, helps resolve obstacles, and ensures the team meets tactical and strategic objectives and overall business strategy.
Drives effective cost analyses and cost-effective solutions as part of marketing decisions.
Communicates requirements and priorities to stakeholders, leaders, team members, management, and department partners; monitors marketing progress and results; and submits regular status reports to internal and external stakeholders.
Develops a continuous feedback loop with sales, client services, and other partners to gather business needs and identify opportunities to improve positioning of topics critical to the business area.
Leads development of marketing tracking methodology, setting measurable success parameters based on relevant data, analytics, and desired results, and regularly shares updates on marketing efforts.
Ensures marketing plans mitigate risk and meet control, compliance, audit, and legal requirements; maintains technical marketing and business knowledge to support program implementation.
Participates in special projects and performs other duties as assigned.