Senior Manager - Marketing & Sales Strategy, Disney Vacation Club

The Walt Disney Company • Anaheim, CA

9d • $153,200 - $205,400 • Onsite

About The Position

The Senior Manager, Marketing & Sales Strategy, Disney Vacation Club (DVC) role is within the DVC Marketing & Sales Strategy team, which drives short- and long-term business goals including growing consumer demand, sales and rental bookings, strengthening brand differentiation, and identifying commercial value streams. This team leads Marketing and Sales go-to-market strategies, collaborating with functions like Advertising, Media Planning & Buying, Research, Public Relations, Operations, Finance, Revenue Management, Port Strategy, Entertainment, and Walt Disney Imagineering. The Senior Manager will develop marketing and sales strategies informed by data, business performance, and consumer insights to achieve business goals. Key responsibilities include working with the Sales organization to drive qualified leads from DVC destinations on the West Coast (Disneyland and Aulani), playing a key role in launching a new business model, and targeting new audiences to support aggressive business growth. This role involves leading a direct report and multi-disciplinary partners across the marketing mix, managing complex programs, partnering with leadership across DLR, Aulani, DVC, and DSE, and demonstrating business acumen. The position reports to the Director, Marketing & Sales Strategy, DVC & Aulani and is an on-site position located in Anaheim, CA.

Requirements

• 7+ years in relevant marketing experience, strategic planning or commercial strategy.
• Demonstrated ability to look at the big picture from a consumer perspective.
• Proven critical thinking skills, a foundation to developing strategies and strategic planning.
• Experience in project management and driving ideas into action.
• Skilled at understanding performance metrics to assess & optimize programs.
• Skilled at building effective partner relationships and influencing peer partners/leaders.
• Proven leadership abilities in motivating, directing, and coaching teams.
• Excellent written and verbal communication skills, plus superior professionalism.
• Advanced presentation skills, with a proven track record of presenting to executives.
• Bachelor’s Degree or equivalent.

Nice To Haves

• Previous work experience in brand management, marketing strategy, distribution channel or sales strategy.
• Previous experience working in sales-driven organizations.
• Minimum 3 years management/supervisory experience.
• MBA or equivalent.

Responsibilities

• Champion development of innovative ways to generate qualified leads and sales-driving solutions, especially in DVC’s West Coast destinations, that have strong consumer connection/benefit and align with growth strategies.
• Target new consumer audiences, and create strategic plans that will generate sales, including business/brand benefits.
• Analyze business performance and trends, and create marketing plans that support planned net written sales growth.
• Be the main liaison between the DLR Marketing Strategy team and the DVC Marketing Strategy team, proactively identifying mutually beneficial opportunities to drive business results.
• Champion development of integrated marketing communication plans by leading cross discipline teams - with an audience engagement focus.
• Balance a bias-for-action with thoughtful planning to ensure programs are commercially viable and create the highest value.
• Establish close partnerships with all other areas at DVC, Finance, Revenue Management, and Consumer Insights.
• Proactively identify partnership opportunities with Corporate Alliance and Franchise teams to further push DVC priorities and drive overall awareness for the brand.
• Engage and inspire partners across the DVC destinations to activate new, overlay existing, and/or curate and prioritize activations and experiences to maximize number of qualified leads, representation, and amplification.
• Drive substantive growth from underpenetrated consumer segments through insight-driven marketing and communications planning.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior