Senior Manager, Marketing Program Management

RepliGen Corporation•Waltham, MA

9d•$135,000 - $190,000

About The Position

Repligen is building a best-in-class in-house marketing agency to accelerate the speed, quality, creativity, and performance of global marketing execution. The Senior Manager, Marketing Program Management, is a critical player/coach responsible for building scalable program management practices, translating strategic marketing priorities into high-performing, omni-channel campaigns and content. This individual operates at the intersection of strategy, creative design, campaign execution, and AI-powered productivity. This leader will manage a team and serve as the bridge between Strategic Marketing and execution, turning business objectives into tactical outputs that drive pipeline, customer engagement, and revenue growth. This role requires a strong blend of strategic thinking, operational rigor, and hands-on execution within a matrixed, global organization.

Requirements

Bachelor’s degree in Marketing, Business, Design or related field
8+ years of relevant experience in marketing program management, campaign execution, or product marketing
4+ years of management experience
Proven experience translating strategy into execution in a matrixed organization
Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred
Strong proficiency in marketing automation and campaign management platforms
Advanced skills in Microsoft Office (Excel, PowerPoint)
Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude)
Solid understanding of digital marketing channels and tactics
Demonstrated ability to lead and develop high-performing teams in a player/coach model
Exceptional project management and organizational skills
Strong communication and stakeholder management capabilities
Ability to operate effectively in a fast-paced, global matrixed environment
Data-driven mindset with a focus on measurable outcomes

Nice To Haves

Experience in life sciences, biotechnology, or pharmaceutical industries

Responsibilities

Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
Lead end-to-end campaign execution across digital and omni-channel initiatives
Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets
Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
Act as both strategic leader and hands-on contributor, stepping into execution when needed
Establish best practices, workflows, and quality standards for campaign and content delivery
Drive a culture of accountability, creativity, and continuous improvement
Oversee the development and delivery of marketing assets (digital, print, web, video)
Ensure projects are delivered on time, on budget, and aligned to strategic objectives
Manage cross-functional coordination across marketing, product management, and commercial teams
Own and optimize campaign management platforms
Design and manage workflows to improve efficiency, scalability, and visibility
Provide user support and drive adoption of tools and processes
Manage marketing budgets, forecasts, and monthly accruals
Ensure accurate tracking and reporting of marketing spend
Optimize resource allocation to maximize ROI and productivity
Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
Use AI to rapidly develop drafts, variations, and personalized content at scale
Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
Oversee integrated content development across channels (digital, print, social, web)
Collaborate with subject matter experts to ensure technical accuracy and relevance
Align content to customer journeys and campaign objectives
Track and report on campaign performance using dashboards and analytics tools
Generate insights to improve campaign effectiveness and ROI
Continuously refine programs based on data-driven learnings