(USA) Senior Manager, Marketing Planning And Strategy - Sports Marketing and Fandom
About The Position
The Brand Experiences & Partnerships team creates culturally relevant experiences and partnerships that bring the Walmart brand to life in meaningful, memorable ways. Across experiential, sports and fandom marketing, strategic partnerships and connected digital experiences, the team builds stronger customer connections, shifts perceptions and supports long-term brand and business growth. As Senior Manager of Sports Marketing & Fandoms, you will serve as the day-to-day operating lead for Walmart’s growing sports marketing portfolio. Reporting into the Head of Sports Marketing, you will translate the broader portfolio strategy into action – driving the planning, coordination, and cross-channel activation required to bring complex, multifaceted partnerships to life across the Walmart business. This includes leading the activation and integrated marketing of Walmart Soccer – our multi-year platform spanning league and media partnerships, marquee events and fan experiences, content, talent and creator integrations, and culturally relevant brand campaigns – while helping expand Walmart’s footprint over time into future opportunities at the intersection of sport, culture, and customer passion. You will help build the next chapter of Walmart’s sports marketing platform at a moment of significant growth and ambition, combining big-picture thinking with hands-on, day-to-day leadership. You will steward key partner and agency relationships, lead interconnected workstreams, and coordinate the timelines, approvals, and dependencies required to move partnerships forward. Working closely with leaders across brand, experiential, media, social, comms, legal, finance, consumer insights and other functions, you will anticipate challenges, resolve executional issues, and draw on performance, consumer, and marketplace learnings to identify new opportunities, inform where the portfolio goes next, and develop executive-ready recommendations for senior leadership.
Requirements
- Deep sports marketing experience, with a proven track record operating or scaling a comparable sports, sponsorship, or partnership practice.
- True subject-matter expertise and a comprehensive command of the U.S. and global soccer landscape – including leagues, clubs, fans, culture, media, commercial dynamics, and brand activity. A passion for the sport is a must!
- Direct ownership of multi-year sponsorships or partnership portfolios, including traditional and non-traditional channels.
- Demonstrated ability to operationalize a marketing practice – redesigning processes, workflows, and communications for scale.
- Strong strategic thinking, writing and analytical skills, with the ability to turn data into clear insights and actionable recommendations.
- An entrepreneurial mindset, comfort with ambiguity, and a bias for action; Grit, resolve, and creative problem solving are among your greatest qualities.
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Nice To Haves
- Leading cross-functional projects
- Marketing or related field
- Supervisory experience
- Masters: Business Administration
Responsibilities
- Lead day-to-day planning and execution for Walmart’s soccer partnerships, serving as a key champion with our partners, internal stakeholders and agency teams.
- Drive cohesive, insight-driven partnership activation strategies and integrated marketing plans across dozens of channels and business units.
- Develop strategic, inspiring briefs tied to brand and business outcomes, along with compelling presentations for senior leaders
- Activate partnership rights across media, social, creators, content, events, signage, giveaways, and hospitality, ensuring cohesive execution with channel leads
- Own day-to-day partner and agency relationships, timelines, and deliverables, aligning cross-functional stakeholders to keep work moving.
- Manage thousands of partnership assets, creating clear systems to organize, track, and maximize their value shifting brand messaging and business priorities.
- Oversee partnership and media measurement, translating performance data into recommendations and narratives for leadership to optimize and guide next steps
- Support the identification, evaluation, and internal sell-through of new partnership opportunities using internal and external data and insights.
- Develop innovative, distinctly Walmart ideas and activations that deepen fan affinity, drive engagement, and create more relevant shopping occasions.
Benefits
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
