(USA) Senior Manager, Marketing Operations
About The Position
The Marketing Operations Sr. Manager, MarTech & Tools will lead the strategy, governance, and optimization of Walmart Connect's Marketing Technology ecosystem. This role is responsible for developing the MarTech roadmap, identifying opportunities to leverage AI and automation, and ensuring marketing platforms enable scalable, efficient, and data-driven execution across the organization. As a strategic partner to Marketing, Product, Engineering, Data, IT, Security, and Procurement, this leader will evaluate technology investments, establish governance and prioritization frameworks, and drive adoption of capabilities that improve marketing effectiveness and operational efficiency. The Marketing Operations team serves as the operational backbone for Walmart Marketing, enabling scalable and efficient execution across the organization. By designing governance, operating models, portfolio management, technology, automation, and AI frameworks, the team ensures consistent and effective workflows. They provide essential tools and capabilities that empower Marketing teams to deliver results with precision. Focused on process improvement, vendor management, and data-driven decision making, the team collaborates cross-functionally to optimize performance and drive organizational excellence in alignment with business priorities.
Requirements
- Bachelor’s degree in Marketing, Communications, Technology, or related field.
- 10+ years of experience in MarTech, Marketing Operations, or technology strategy; retail, eCommerce, media, or technology preferred.
- Proven experience managing and optimizing marketing technology ecosystems.
- Strong AI, automation, and emerging technology experience.
- Experience with marketing analytics, large datasets, and data-driven decision-making.
- Strong project management and prioritization skills.
- Excellent cross-functional communication and collaboration skills.
- Experience with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
- Experience with analytics platforms such as Google or Adobe Analytics.
- Experience with project management platforms such as Airtable.
- Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field OR 4 years' experience in marketing operations, business management, or related field.
- 2 years' experience in strategic sourcing and procurement.
Nice To Haves
- Leading cross-functional projects, Marketing or advertising agency management
Responsibilities
- Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth.
- Define and optimize the Marketing Technology ecosystem, including governance, prioritization, adoption, utilization, and ROI frameworks.
- Lead Marketing’s AI enablement and automation strategy, identifying, piloting, and scaling solutions that improve productivity and ways of working.
- Partner across Product, Engineering, Data, IT, Security, Procurement, and Marketing to align technology priorities, investments, and platform capabilities.
- Drive platform optimization, adoption, change management, and continuous improvement.
- Evaluate emerging technologies and recommend investments that strengthen Marketing capabilities, scalability, interoperability, automation, and operational efficiency.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
