Senior Manager, Marketing Operations- Fleet

Cox Enterprises • Atlanta, GA

21d • Hybrid

About The Position

This position is remote/work from home. You need to reside anywhere within the Central or Eastern Time Zones. If you live within 25 miles of our Atlanta, GA office, the position will be hybrid. The Senior Manager, Marketing Operations – Fleet, is a full-stack marketing leader responsible for driving Cox Fleet’s digital presence across all marketing channels, including email, paid media, social, SMS, and web. Reporting to the Director of Marketing Operations for Cox Automotive Enterprise and Cox Fleet, this role will oversee the strategy, execution, and optimization of all fleet marketing efforts. The Senior Manager, Marketing Operations – Fleet will manage a team of digital marketers, collaborate with cross-functional partners, and ensure alignment of creative messaging with business objectives. This position is open to in-person, remote, or hybrid work arrangements based on where you live. Cox Automotive is a leading provider of products and services spanning the automotive ecosystem. We are passionate about transforming the way the world buys, sells, owns, and uses cars with our innovative solutions and forward-thinking approach.

Requirements

• Bachelor’s degree in related discipline and 8 years of experience in digital marketing, marketing operations, or a similar role. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
• Demonstrated success managing multi-channel marketing programs within a large, matrixed organization.
• Proven experience with paid media, SEO/AEO (Answer Engine Optimization), email, social, SMS, and web marketing.
• 3+ years’ experience in management or leadership role, developing teams.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency with marketing technology platforms (e.g., Salesforce Marketing Cloud, Google Analytics, content management systems).
• Excellent project management skills; able to manage multiple priorities and deadlines.
• Strong verbal and written communication skills; able to work effectively with cross-functional teams.
• Resourceful, self-starter with a sense of urgency and strong work ethic.
• Strategic thinker with business acumen and a proactive approach to problem-solving.

Nice To Haves

• Degree in Marketing or related field.
• Experience owning and managing a budget.

Responsibilities

• Lead and execute integrated marketing strategies across all digital channels (email, paid media, social, SMS, web) for Cox Fleet.
• Optimize ROI on paid media efforts, partnering with third-party agencies to maximize performance and efficiency.
• Develop and implement SEO/AEO strategies to improve national and regional search results for fleet marketing.
• Deliver real-time, visual reporting dashboards that track performance from impressions through to attributed revenue.
• Manage, mentor, and develop a small team of digital marketers, fostering a high-performance culture.
• Collaborate with product/brand marketing, communications, and other internal teams to ensure creative messaging is aligned and effectively executed.
• Identify gaps in the client lifecycle and introduce new campaigns to enhance client experience.
• Build scalable programs and establish best practices to deliver on KPIs and achieve business results.
• Oversee marketing operations processes, ensuring projects are completed on time, within scope, and within budget.
• Stay current with industry trends, marketing technologies, and best practices to keep Cox Fleet’s marketing efforts innovative and effective.

Benefits

• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager