Senior Manager - Marketing, Offer Strategy

American Express•New York, NY

6h•$103,750 - $174,750

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth. How will you make an impact in this role? The Sr. Manager, Prospect Offer Strategy will help develop and deliver compelling, efficient offer strategies across our partner and proprietary products and channels. This individual should have a strong interest in cross-channel and go-to-market strategy, be naturally curious about the Card acquisition landscape. This is a great opportunity for candidates who enjoy the challenge of working in white space to shape strategies that create intuitive customer experiences and drive revenue-generating results.

Requirements

4+ years of relevant experience across Marketing, Consulting, or Product Management
Strategic Storytelling: Taking opinions, data, and hypothesis and turn into a cogent storyline
Operates Autonomously: Takes a project from ideation to delivery. Able to prioritize in ambiguous situations.
Proactivity: Follows through on items without being managed. Resourceful with a collaborative approach to problem solving
Communication: Excellent written and oral communication skills across all levels of seniority.
Flexibility/Adaptability: Works effectively in ambiguous situations, with ability to pivot quickly and confidently if needed
Leadership: Proven ability to drive outcomes leading cross-functional initiatives
Bachelor’s Degree required

Responsibilities

Partner with cross functional teams including Marketing (GCSM & CMS), Analytics, Product, Finance, Technology, and Campaign Execution to define and maintain a holistic Offer Strategy that drives incremental acquisitions and seamless customer experiences
Set, maintain, and circulate a cross-channel offer roadmap, communicating performance and offer changes to key stakeholders
Track offer performance and analyze results to identify data-driven risks and opportunities
Lead preparation and follow-ups for monthly executive-level Marketing Offer Forums
Facilitate flawless execution and delivery of offer innovations, changes, and strategy
Support the maintenance and ongoing enhancement of offer-related standard operating procedures (SOPs) and assist with ad hoc compliance initiatives as needed.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities