Senior Manager, Marketing Intelligence

The Knot Worldwide

1d•$108,850 - $175,000•Hybrid

About The Position

The strategic and highly analytical Senior Manager, Marketing Intelligence will help shape how The Knot Worldwide plans, invests, and measures marketing performance across our global portfolio. In this role, you will serve as a trusted thought partner to Marketing, FP&A, Product, Data, and Executive Leadership by delivering forecasting, performance intelligence, and decision-ready insights that drive business outcomes. You will own centralized marketing performance reporting and forecasting across both U.S. and international markets, helping leadership understand acquisition trends, marketplace health, and investment opportunities. You’ll work closely alongside cross-functional partners across Paid Media, SEO, CRM, Product Analytics, and Finance, and report into senior Marketing Strategy leadership.

Requirements

6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes.
Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
Highly proactive in identifying risks, data integrity issues, and performance shifts, and a business-first mindset to solving ambiguous problems.
Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
Strong cross-functional leadership skills, thriving as a connector across teams, building alignment and accountability across stakeholders.
Exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.

Responsibilities

Own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
Serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
Proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
Build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
Monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization.
Inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.
Support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.