Senior Manager, Marketing & Communications, Aftermarket

Copeland•St. Louis, MO

2d•Hybrid

About The Position

The Senior Manager, Aftermarket Marketing & Communications leads the development and execution of integrated marketing, communications, and engagement strategies that support Copeland's Aftermarket portfolio across the Americas and Controls Solutions businesses, including compressors, thermostats, controls, monitoring solutions, and other HVACR system components. Reporting to the Director, Marketing & Communications, Americas, this role partners closely with sales, product management, communications, digital, and regional marketing teams to drive growth, strengthen customer relationships, and ensure marketing investments align with business priorities.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
8+ years of marketing, communications, channel marketing, or commercial experience.
Demonstrated success leading cross-functional marketing programs and strategic initiatives.
Strong communication, project management, and stakeholder management skills.

Nice To Haves

Experience in B2B, industrial, manufacturing, or HVACR markets preferred.

Responsibilities

Develop and execute aftermarket marketing and communications strategies aligned to business objectives.
Lead annual planning, prioritization, KPI development and roadmap execution.
Align marketing initiatives across regions, teams and business priorities.
Provide strategic mentorship and support for aftermarket initiatives across the U.S., Canada and Latin America.
Improve marketing processes, visibility, and execution effectiveness.
Lead KPI tracking, reporting, and business performance reviews.
Drive cross-functional alignment among sales, product management, communications and marketing teams.
Lead aftermarket public relations, trade media, and industry communications efforts.
Coordinate press releases, media opportunities, and executive communications support.
Manage relationships with key industry organizations, including ACCA, HARDI and other trade associations.
Support sponsorships, industry engagement and thought leadership activities.
Establish strategy for major aftermarket events, tradeshows, and customer engagements.
Lead planning and execution of events including AHR, ACCA, HARDI, and other strategic programs, while providing strategic oversight and guidance for regional and lower-tier event initiatives.
Ensure consistent messaging, branding, and customer experiences across events.
Lead cross-functional aftermarket marketing programs and performance measurement.
Lead wholesaler rebranding, branch merchandising, digital rebranding and engagement, and channel engagement initiatives.
Drive digital enablement efforts, including PIM, DAM, and content accessibility improvements.
Oversee aftermarket website content and digital marketing support for Copeland.com and distributor websites.
Partner with digital teams to improve distributor and customer experience.
Support training initiatives that increase customer, contractor, wholesaler, and technician knowledge of Copeland aftermarket solutions.
Ensure consistency of messaging, product positioning, and technical guidance across marketing, training, and educational content.
Measure training engagement and effectiveness, leveraging insights to improve customer adoption and commercial outcomes.
Lead and develop a high-performing Aftermarket Marketing & Communications team, including direct management of three marketing professionals across enterprise/channel marketing, territory marketing, and training & education.
Provide coaching, performance management, career development, and succession planning to build organizational capabilities and strengthen the marketing talent pipeline.
Establish clear goals, priorities, and accountability measures that align team activities with Aftermarket business objectives, revenue growth, customer engagement, and strategic initiatives.
Mentor regional marketing teams and provide strategic guidance.
Foster collaboration across marketing, communications, sales, training, digital and product management.
Support budget planning, agency management, and strategic initiatives.