Senior Manager, Marketing Analytics

Hippo Insurance•Dallas, TX

36d

About The Position

We are seeking a strategic and data-driven Senior Manager of Marketing Analytics to lead and shape our analytics strategy within a fast-paced, high-impact team. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. This role offers a unique opportunity for a seasoned leader to build a best-in-class analytics function from the ground up. Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels. The ideal candidate will be passionate about using data to solve complex challenges, drive growth, optimize marketing performance, and inform critical decisions across the company. With significant autonomy and visibility, this individual will play a key role in influencing Hippo’s growth trajectory and overall success. This is a key marketing position that requires a hands-on approach. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels. You will be responsible for creating the vision for our marketing analytics function and executing a roadmap to get us there.

Requirements

Experienced Leader: 7+ years of experience in business or marketing analytics, with a passion for building and leading a strategic function in a fast-paced, startup environment.
Naturally Curious: You have a deep passion for data and a natural curiosity that drives you to dig below the surface to uncover new insights.
Technical Expert: Strong proficiency in SQL and experience building dashboards and databases. Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R).
Strategic & Analytical: Deep understanding of statistical concepts and techniques, with the ability to apply them to execute analytics projects (e.g., media/marketing mix models, segmentation, forecasting).
Integrated Marketer: Strong exposure to paid marketing channels (mobile, social, digital) and an understanding of attribution. Ideal candidates will also have experience with offline media impact.
Exceptional Communicator: Excellent verbal and written communication skills with a proven ability to present complex findings and influence stakeholders at all levels.

Nice To Haves

Previous work experience in insurance, financial industry and on D2C channels is a plus.

Responsibilities

Analytics Strategy & Leadership: Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach
Performance Measurement & Reporting: Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data. You will be responsible for interpreting results, providing actionable insights, and presenting findings to leadership.
Data-Driven Growth: Infuse marketing strategy with data-driven insights and optimizations across all channels, including but not limited to SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing.
Cross-Functional Collaboration: Partner with the Marketing team, Business Analytics, and Finance to develop and align on key performance indicators (KPIs), data mapping documents, and measurement plans. You will also collaborate on budget planning, performance projections, and monthly spend reconciliation.
Testing & Optimization: Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency, directly contributing to overall growth and ROI.
Modeling & Forecasting: Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).
Data Infrastructure & Integrity: Own UTM parameters, offline media tracking, naming conventions, and documentation. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
Attribution Strategy: Assist in the assessment and development of a multi-touch and shared attribution measurement strategy.
People Management: Build, develop and manage marketing analytics team to drive successful outcomes for the business and the team.

Benefits

Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
Equity - This position is eligible for equity compensation
Training and Career Growth - Training and internal career growth opportunities
Flexible Time Off - You know when and how you should recharge
Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees

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