Senior Manager, Marketing Operations & Analytics

Expel•Herndon, VA

1d•Remote

About The Position

The best marketing operations professionals are architects at heart. They see Marketo, Salesforce, and 6sense not as separate tools but as an interconnected ecosystem waiting to be optimized. Their passion lies in building data pipelines that reveal insights, creating attribution models that prove impact, and designing automated workflows that scale effortlessly. Every integration is an opportunity, every data point a piece of the revenue puzzle! Marketing operations excellence means more than managing platforms - it's about building the technical foundation that powers modern marketing. The professionals who thrive in this space combine deep technical expertise with strategic vision. They get energized by solving complex data challenges, implementing ABX strategies that actually work, and watching their attribution models connect marketing efforts directly to pipeline growth. We're searching for a Senior Manager of Marketing Operations & Analytics who can architect our marketing technology future while driving operational excellence today. Someone who understands that great marketing operations isn't just about the tech stack - it's about enabling the entire revenue engine to run faster, smarter, and more efficiently! What Expel can do for you Expel provides access to modern platforms including Marketo, Salesforce, and 6sense. Our team values data-driven decisions and celebrates when marketing operations enables breakthrough performance! The role offers the opportunity to work with cross-functionally on initiatives that shape company strategy. We invest in professional development, certifications, and exposure to emerging technologies. Plus, the work has real impact - building the infrastructure that powers our marketing engine. What you can do for Expel This role architects and optimizes the marketing technology ecosystem that drives our revenue growth. The senior manager builds seamless integrations between Marketo, Salesforce, and our ABX platform (6sense), creating data architectures that enable sophisticated measurement and automation. They design scalable data models, automated workflows, and ETL pipelines that support advanced lead lifecycle management and account-based strategies. The position involves developing attribution models and measurement frameworks that connect marketing investments to pipeline and revenue outcomes. Working closely with Revenue Marketing, this role enhances ABX strategies through improved data integration and account insights. They create executive dashboards, conduct deep-dive analyses on funnel performance, and build predictive models for lead scoring and account prioritization. Success means establishing data governance frameworks that ensure accuracy across all systems while maintaining GDPR and CCPA compliance. The role partners with Strategic Finance on pipeline forecasting and marketing mix modeling. They lead technology evaluation and implementation, manage vendor relationships, and develop comprehensive documentation that enables self-service analytics. Training and enabling teams on marketing technology platforms and best practices rounds out the responsibilities.

Requirements

7+ years of marketing operations experience within enterprise SaaS environments.
5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment.
Proven track record of building and scaling marketing operations functions with demonstrated pipeline impact is essential.
Expert-level Marketo administration and advanced Salesforce proficiency including API capabilities and complex integrations.
Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration is required.
Strong SQL and Python/R programming skills enable complex data analysis and automation.
Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato demonstrates the technical depth needed.
Systems thinking to design complex architectures, advanced analytical capabilities, and strategic mindset balancing vision with practical implementation.
Excellence in translating business requirements into technical solutions and presenting complex insights to executives is crucial.
Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience

Nice To Haves

Marketing automation and CRM certifications are preferred!

Responsibilities

Architects and optimizes the marketing technology ecosystem that drives our revenue growth.
Builds seamless integrations between Marketo, Salesforce, and our ABX platform (6sense), creating data architectures that enable sophisticated measurement and automation.
Designs scalable data models, automated workflows, and ETL pipelines that support advanced lead lifecycle management and account-based strategies.
Developing attribution models and measurement frameworks that connect marketing investments to pipeline and revenue outcomes.
Enhances ABX strategies through improved data integration and account insights.
Create executive dashboards, conduct deep-dive analyses on funnel performance, and build predictive models for lead scoring and account prioritization.
Establishing data governance frameworks that ensure accuracy across all systems while maintaining GDPR and CCPA compliance.
Partners with Strategic Finance on pipeline forecasting and marketing mix modeling.
Lead technology evaluation and implementation, manage vendor relationships, and develop comprehensive documentation that enables self-service analytics.
Training and enabling teams on marketing technology platforms and best practices