Senior Manager, Marketing Analytics & Operations
About The Position
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. They are building a centralized marketing analytics function and seeking a senior leader to establish the data foundation that supports performance marketing, attribution, reporting, and growth optimization across multiple business lines. This is a highly visible role reporting to the Head of Digital Marketing and will serve as the bridge between marketing, analytics, data engineering, and executive stakeholders.
Requirements
- 5+ years of marketing analytics or marketing operations experience
- Experience owning a cloud-based data warehouse environment
- Hands-on SQL and Python experience
- Experience with Snowflake, Looker, dbt, or similar modern analytics platforms
- Strong understanding of digital marketing attribution and measurement
- Experience integrating multiple marketing and business data sources
- Ability to translate technical findings into business recommendations
- Experience supporting performance marketing teams
- Multi-brand or multi-business-unit experience
Nice To Haves
- Insurance, financial services, marketplace, ecommerce, or other high-performance marketing environments are highly preferred
Responsibilities
- Design and maintain a centralized marketing analytics ecosystem
- Consolidate data from multiple business units and marketing channels into a unified reporting environment
- Establish KPI definitions and governance across the organization
- Build scalable reporting and dashboard solutions for marketing leadership
- Improve attribution accuracy across paid and owned channels
- Oversee tracking architecture, tagging frameworks, conversion measurement, and data quality
- Partner with technical teams to develop data pipelines and warehouse solutions
- Create forecasting models, performance targets, and budget scenarios
- Develop testing frameworks to measure incremental marketing impact
- Deliver insights that improve acquisition efficiency and marketing ROI
Benefits
- full benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
